Advances in Consumer Research

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Research Article Open Access

AI Adoption In Tunisian Banking: Implications For Consumer Experience And Trust

Issue:5 : 2831-2837

Research Article Open Access

Impact of Financial Literacy and Risk Tolerance on Consumer Buying Behaviour: A Cross-Sectional Study of Urban Online Shoppers

Issue:6 : 126-132

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Research Article Open Access

Post-COVID Investor Psychology: Evidence From Loss Aversion, Overconfidence, And Herding In Indian Markets

Issue:5 : 2824-2830

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Research Article Open Access

Multimodal Big Data Analytics for Customer Journey Optimization Across Digital Platforms

Praveen Kumar

Issue:5 : 2352-2362

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Research Article Open Access

Attitude and Purchase Behavior Towards Beauty Products: Parallel Mediation and Moderation by Psychological and Social Factors

Amanpreet Singh,

Harpreet Singh,

Sonia Goyal

Issue:5 : 2297-2309

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Research Article Open Access

Balancing Job Demands and Resources to Ensure Job satisfaction in Aviation Industry

Beryl PL Jinupaul,

Pooja Nagpal

Issue:5 : 2310-2323

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Research Article Open Access

The Role Of Neuromarketing In Consumer Decision-Making

Deepak Shukla,

Karan Upadhyaya,

Jitendra Kumar,

Jitin Mishra,

Jatin Pande

Issue:5 : 2324-2330

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Research Article Open Access

Effect of AI-Based Customer Service has on Customer Satisfaction and Loyalty as Applied to Quick Commerce

Upasana Gupta,

Shalika Grace Das,

Ruchika Rastogi,

Naveen Kumar,

Meenakshi Jaiswal

Issue:5 : 2607-2617

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Research Article Open Access

Predictive Analytics in Supply Chain Management: The Role of AI and Machine Learning in Demand Forecasting

Hatim Kagalwala,

G V Radhakrishnan,

Irshadullah Asim Mohammed,

Rishi Reddy Kothinti,

Nirzar Kulkarni

Issue 1 : 142-149

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Research Article Open Access

Consumer Trust In Digital Brands: The Role Of Transparency And Ethical Marketing

S. Md. Shakir Ali,

T Dakshinamurthy,

Pratik Priyadarshi,

Monika Mittal,

Nandhakumar S,

K. Sanjay

Issue 1 : 106-114

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Research Article Open Access

Leveraging AI for Personalized Employee Development: A New Era in Human Resource Management

N. Madhumithaa,

Aarti Sharma,

Sai Krishna Adabala,

Shabnam Siddiqui,

Rishi Reddy Kothinti

Issue 1 : 134-141

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Research Article Open Access

The Weekend Effect in Crypto Momentum: Does Momentum Change When Markets Never Sleep?

Nidhi Kumari ,

Dr. Pratibha Wasan ,

Dr. Bhaskar Chhimwal

Issue 4 : 4165-4174

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Research Article Open Access

Cognitive Biases in Digital Decision Making: How Consumers Navigate Information Overload (Consumer Behavior)

S. Md. Shakir Ali

Issue 1 : 168-177

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Research Article Open Access

AI-Powered Personalization in E-Commerce: Consumer Perceptions, Trust, and Purchase Decision-Making

Dr Ritesh Kumar Singhal ,

Dr Bhautik Alpeshkumar Patel ,

Dr Mayank Singh ,

Mr. Chatan Khanna ,

Gabriel Ayodeji Ogunmola ,

Yogesh H. Bhosale

Issue 4 : 3779-3786

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Research Article Open Access

The effect of AI in fostering customer loyalty through efficiency and satisfaction

Mohd Arif Hussain,

Ashfaq Hussain,

Mohammed Arshad Ur Rahman,

Mohammed Irfan,

Syed Dawood Hussain

Issue 1 : 331-340

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Research Article Open Access

The Influence of Emotional Intelligence on Employee Engagement and Productivity

P Anand Kumar,

M Vaishnavi,

Sinduja R,

Nithya D,

Sripriya V,

S Jaishree

Issue 1 : 86-93

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