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From Co-Creation to Value Actualization: A Service-Ecosystem Theory of Transformation in Platform-Mediated Experiential Contexts Introducing the CORE Model as a Mid-Range Theory of Value Actualization
Rasheed Bello,
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The Role of Mentorship in Transmitting Religious Culture and Building Islamic Civilization
Azam Rajablu,
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The influence of short video marketing on TikTok on Gen Z’s intention to buy cosmetics online
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The Effect of E-Commerce on Economic Growth in Rural Areas – A Case Study of the Red River Delta
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Purchase intention for circular products among Vietnamese consumers: The impact of perceived factors
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Cultural human resource management on the development of innovative industries: Evidence from practice in Vietnam
Pham Minh Dat,
Duong Thi Hong Nhung
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The impact of green supply chain management on the performance: A case study of Vietnamese large manufacturing enterprises
Do Minh Thuy,
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Building Consumer Trust and Loyalty through Social Commerce- An Empirical Study among Urban Millennials in Selected Districts of Karnataka
Archana M.V,
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AI Adoption In Tunisian Banking: Implications For Consumer Experience And Trust
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Post-COVID Investor Psychology: Evidence From Loss Aversion, Overconfidence, And Herding In Indian Markets
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The Use of Artificial Intelligence in Digital Forensics: Applications in Cybercrime Investigation
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Innovative Noise Reduction Techniques in Mechanical Systems: A Review
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The Importance of Sustainability in Road Asset Management: A Systematic Review
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APACHE II scoring system assessment in trauma victims- Shar Hospital- Intensive care unit- Sulaimani City- Kurdistan Region- Iraq
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Impact of Mergers and Acquisitions on Financial Performance of India’s Pharmaceutical Manufacturing Firms
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Mapping the Research Landscape of Green Finance using a Bibliometric
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Beyond the Numbers: An Interpretative Phenomenological Analysis of Coping Strategies among BSBA-HRM Students facing Feasibility Study Pressures
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A Study On The Use Of Traditional Knowledge In Development Of Ayurveda
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Dollarization and financial crime: assessing the vulnerability of emerging economies to money laundering – the case of Ecuador
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How Artificial Intelligence technology is shaping business transformation and facilitating sustained business operational efficiency for Retailers
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What is the best policy mix to target the income gap? Based on the portfolio analysis of China’s income redistribution policies
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The Role of Anonymous Usage and Consumer Identity in Impacting Consumers’ Attitudes Toward Private Label Products in Saudi Arabia
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INFLUENCER MARKETING AND ITS IMPACT ON CONSUMER BEHAVIOUR: INSIGHTS FROM TAMIL NADU
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Beyond Automation: Reimagining the Digital Workplace through Artificial Intelligence
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Channel Agnostic, Customer Centric: Building Loyalty in a Post-Omnichannel World
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A Review on change in Indian Consumer attitude amidst COVID-19 pandemic
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TRANSFORMATIVE MARKETING TRENDS AND MANAGERIAL EFFECTIVENESS IN THE TOURISM ECOSYSTEM
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AI-Blockchain Integration in Digital Payment Adoption: A Multi-City Study in Indonesia
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Effect of AI-Based Customer Service has on Customer Satisfaction and Loyalty as Applied to Quick Commerce
Upasana Gupta,
Shalika Grace Das,
Ruchika Rastogi,
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How Investors Perceive the Corporate Risk Disclosure? - An Empirical Analysis from India
Reetu Yadav,
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Bibliometric analysis of road safety research: trends and insights from 2010 to 2024
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The Innovative Integration of Mianzhu New Year Paintings to Conserve Intangible Cultural Heritage within Vocational Graphical Design Education
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A Model for the Sustainable Development of Learners’ 21st-Century Skills in Performance to Promote Equal Education (SDG4)
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Dowroong Watcharinrat,
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Are Services Consumed Differently in India?
Sakshi Keluskar ,
Supriya Sanjay Nikam ,
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Common Threats to Economic Security in the Context of Armenian-Russian Cooperation: Diagnosis of Common Demographic Threats and Possible Means of Addressing Them
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ARTIFICIAL INTELLIGENCE AND HOTELS IN GOA: A PILOT STUDY – IMPACT AND RELATIONSHIP
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Artificial Intelligence and its Influence on Modern Education Systems
Shyamsunder Singh,
Tejas R. Rohit,
Amar Bhosale,
Vijay Gamit,
Nisha Tollawala
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Transforming Digital Banking with Artificial Intelligence: Elevating Customer Experience and Advancing Financial Inclusion
Neha Prajapati,
Gunjan Baheti
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Circling the Airplane along Economic and Legal Runways: A Discussion on Waste Reduction and Resource Efficiency in Airports and Aircraft
Ann Marylin Horley Isaacs,
Tan Seng Teck ,
Lim Swee Geok,
Chee How Liau,
Pradeep Sonar
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Exploring How Ai Chatbots Influence Customer Loyalty Among Generation Z on E-Commerce Platforms
Tuong Cat Tran Pham ,
Tai Huynh ,
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Impact of Service Quality on E-banking Customer Satisfaction: Mediating Effect of Perceived Value
Md Abdul Bashir ,
Md. Golam Morshed ,
Rashed Mahmud Shakil ,
Md Faiz Ahmad ,
Rokeya Begum ,
Farhana Mitu
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Live-Streaming Commerce and Consumer Purchase Intentions: A Trust-Based Analysis
Herbert Sima ,
Xiaotian Wu ,
Na Luo ,
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Simulate. Optimize. Succeed: Integrating Digital Twin Technology for Real-Time Risk Detection and Decision Support in IT Projects Management Lifecycle
Taiwo Bukola Falayi ,
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Ayodeji Idowu Falayi ,
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Ayomide Olugbade
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Investing in Sustainability: Retail and High-Net-Worth ESG Practices
Sweta ,
Ajay Pratap Yadav
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Role of Remote Work Culture in Redefining Consumer Lifestyles
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Blockchain Technology and Mitigation of Asymmetric Information in International Tomato Trade: A Brix-based analysis
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Understanding Factors Influencing Online Consumer Purchasing Decisions in the White Goods Market
Shrutika Mukhija,
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Retailers and UPI in India: A Systematic Review of Adoption, Barriers and Opportunities
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Investigating the Impact of Consumer Attitudes Towards Sustainable Products, Corporate Sustainability, and Green Marketing on Green Consumption Behavior in Malaysia
Lee Zhi Ying ,
Tan Seng Teck ,
Lim Swee Geok ,
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Chee How Liau ,
Pradeep Sonar
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Buying Behaviour Towards Select Organic Food Products In Tiruchirappalli District, Tamilnadu
S. Mercygnanamani,
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Multimodal Big Data Analytics for Customer Journey Optimization Across Digital Platforms
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Traditional Food Systems in Transition - Revival Strategies with Reference to Andhra Cuisine
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Gastronomic Journeys in West Bengal: Addressing Disparities for A Thriving Food Tourism Sector
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The Role Of Neuromarketing In Consumer Decision-Making
Deepak Shukla,
Karan Upadhyaya,
Jitendra Kumar,
Jitin Mishra,
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Balancing Job Demands and Resources to Ensure Job satisfaction in Aviation Industry
Beryl PL Jinupaul,
Pooja Nagpal
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Attitude and Purchase Behavior Towards Beauty Products: Parallel Mediation and Moderation by Psychological and Social Factors
Amanpreet Singh,
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Sonia Goyal
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Legal Protection to Elderly Person’s Rights in India: A Socio- Legal Study in Present Context
Rajdeep Kaur Uppal,
Uday Veer Singh
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Technological Readiness as A Mediator Between Ai Adoption and Cybersecurity Talent Management: Evidence from Beijing’s Strategic Industries
Bian Jiang,
Siti Hajar Binti Mohamad,
Angelina Anne Fernandez
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Examining the Impact of Gold Standard Project-Based Learning Implementation and Professional Learning Communities on Teacher Knowledge Growth: the Mediating Role of School Support in Chinese Schools
Wu Doudou ,
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Wan Nur Tasnim Wan Hussin
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From Presence to Participation: How Social Presence Drives Repurchase and Engagement in Malaysian Social Commerce
Jiao Ying Da ,
Ooi Boon Keat
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Organizational Factors Affecting Employee Well-Being Mediated by Job Satisfaction in Hotel Industry in Nanning, China
Tu Shuixiang,
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Progress and Hotspot Analysis of Tourism Place Attachment Theory Research Based on Knowledge Graph Visualization Analysis
HERU ,
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AI in Financial Fraud Detection Managerial Implications and Limitations
Dr.R.Sundara Boopathi ,
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Ankita Singh. ,
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The Effect of Occupational Stigma on Turnover Intention of Employees in The Hospital Sector: Mediating Roles of Professional Commitment, Career Commitment, and Emotional Exhaustion
Zhao Yaosonga,
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Intention to Visit Disaster Struck Tourism Sites: Role of Information Sources, Risk Perception and Individual Factors
Dr. Megha Mary Michael ,
Dr. Anchu P R ,
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Digital Rights and Social Justice: Challenging Untouchability in the Digital Sphere
Dinesh Singh Sagar,
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Understanding the Role of Partition Pricing Vs All Inclusive Pricing on Consumer Behaviour and Purchase Intention of Eredivisie Football Tickets
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Determinants of Patient Satisfaction: An Analysis of Hospital Service Quality in Tertiary Hospitals, Henan Province
Wang Yusen,
Nor Azima Binti Ahmad
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Default risk management in factoring with guarantee and random demand
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Victim-Centric Governance in the Criminal Justice System: Policy and Practice Analysis with Special Reference to India
Mrs. Ashi Bansal,
Manisha Matolia
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A Comparative Analysis of India’s Anti-Trafficking Laws and International Standards
Mohd. Imran ,
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Strategic Decision-Making In The Age Of Ai: Transforming Business Models For Sustainable Growth
Jaipal Dhobale,
Hirak Gupta,
Rahul Patowary,
Himanshu Saxena
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Normative Regulation of Heavy Machinery and Civil Liability in Cases of Traffic Accidents, Peru – 2024
Cruz Alvez Julio Jacd ,
Pinedo Sánchez Clinthon Cliver ,
Santisteban Seclén, Rubén
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Global Research Trends on Exchange-Traded Funds and Index Funds: A Bibliometric Assessment and Implications for India
Anchal Juneja ,
Dr. Inderpal Singh
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Non-Performing Assets And Bank Liquidity: A Study Of Indian Commercial Banks
S. Kavitha,
Mehta Vani Joghee
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Examining the Impact of personal Data Breaches on Consumer Trust and Privacy Protection Behavior in E-Commerce
Dr. Hardeep singh ,
Dr. Nikita Anand ,
Professor Sukhvir Singh ,
Dr. Nupur Angirish ,
Dr.Pompi Das Sengupta ,
Shahid Amin
Issue:5
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Conversational AI and Consumer Decision Pathways: A Comparative Analysis of Impulsive versus Deliberate Buying in Voice Commerce
Chinmaya Kulshrestha,
Avinash Kapoor
Issue:5
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Blockchain Trust Mechanisms in Digital Marketplaces: A New Era of Transparent Consumer Capitalism
Shabbirali S. Thavara,
S. Arun Kumar,
Krishnakaarthik T,
Anusha P
Issue:5
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Gamified Consumption: The Role of Reward Mechanisms in Shaping Consumer Engagement and Brand Affinity
Varun Kumar Singh,
Lathika Valavan,
Ananthalakshmi C G,
Simnalika Kushwaha
Issue:5
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Engineering Sustainable Supply Chain Optimization in Resource-Constrained Environments: A Geo-Spatial and AI-Based Data Science Perspective.
P. swathi,
M. Vishnu Priya,
K. Rajaprian,
R.A Manoj Kumar
Issue:5
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Digital Transformation of Public HRM: Leveraging Business Analytics and Computational Models for Sustainable Local Government Management.
Bhavish Gupta,
T. Vishnupriyan,
A. Mahalakshmi,
Aditi Priya
Issue:5
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Behavioural Finance: The Role of Emotions in Investment Decisions (With Special Reference to Palakkad, Kerala)
Lincy N L ,
Dr.R Sindhuja
Issue:5
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Role of Social Media in Promotional Practices of Indian Universities for Recruiting International Students
Shariq Nafees ,
Dr. Gaurav Bisaria
Issue:5
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Original Article
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Digital Evidence and Local Law Enforcement: Challenges in Cybercrime Prosecution
Meenakshi Tyagi,
TNVR Swamy,
Amit Chawla,
Punam Ahlawat
Issue:5
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A study on impact of small-scale industrial development on the employment opportunities, specifically the Khaza industry in Nalanda District
Ravi Ranjan Kumar ,
Dr. Akanksha
Issue:5
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Regulating AI in Public Services Local Governance Approaches to Emerging Technologies
Satheesh T,
Suresh Babu,
Femi Ann Mathew,
Yogesh H. Bhosale,
Ram Kumar Garg
Issue:5
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Role of HR policies in building Organization’s brand
Dr. Surya Prakash Vaishnav ,
Dr. Narendra Singh Chawda ,
Ashutosh Singh
Issue:5
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Developing a Framework for Integrative Problem Solving in Engineering Education and Management
R. Sugunthakunthalambigai,
P. Marish Kumar,
Muruganandham. R
Issue:5
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A Hybrid Framework for Smart Educational Governance Using AI, Blockchain, and Data-Driven Management Systems
Nikhil Teja Gurram,
M. Narender,
Shashank Bhardwaj,
Jyoti Prasad Kalita
Issue:5
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A Systematic Literature Review on the Impact of Artificial Intelligence on Employment Dynamics
Issue:5
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AI for Integrity: Using Data Filtration to Detect Malpractices in Public Procurement
Issue:5
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A Study on Competency Mapping for Employees in the Hotel Industry; An Empirical Study
Dr. M. Sankar ,
Dr. Dhivya Sathish ,
Dr. P. Nivetha ,
Dr. M. Chitra ,
Dr. S. Prasanth ,
Dr. Manisha Kumar
Issue:5
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Assessing India's Progress Towards the UN Sustainable Development Goals: Achievements and Challenges.
Dr. Nitin Kumar Agarwal ,
Dr. Sidharth Jain ,
Dr. Ambrish Sharma ,
Dr. Prabhat Pandey
Issue:5
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Developing Professional Educational Leadership for Sustainable Education: Lessons from Thailand within the SDG Framework
Patthira Phon-ngam,
Chookwan Ratanapitakdhada,
Saranya Sriken,
Ruthaikan Ornla,
Wei Sun,
Malashchenko Vadim
Issue:5
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Real-Time Performance Optimization of Uam Propulsion Sys-tem Using Ddpg Algorithm
Kim DongJun ,
Heo DoHyun ,
Jie MinSeok
Issue:5
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Exploring Key Antecedents of Employee Retention in BPOs
Rafat Fatma ,
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Issue:5
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Developing a Community-Based Lifelong Learning Model in Thailand for Rural Development through ICT under the Concept of Sustainable Development.
Patthira Phon-ngam,
Ranida Monkhlung,
Watthanasakon Rakpathum,
Vattanai Sorrasuchat,
Yingqiu Zhang,
Malashchenko Vadim
Issue:5
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Open Access
Csr Reporting And Transparency: An Evaluation Of Public Sector Banks Operating In Karnataka.
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Adoption Of Digital Banking Services On The Level Of Security And Privacy- A Study On Rural Customers In Selected Districts Of Odisha.
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Subash Ch. Nath,
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Issue:5
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Open Access
Exploring Biomarkers of Subclinical Mastitis in Dromedary Camels: Insights from Somatic Cell Count and Milk Composition
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Open Access
Assessing the Role of Mall Atmospherics on Emotional Responses and Shopping Behavior in Tamil Nadu
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Faculty Performance in the Age of Generative AI: The Role of Organizational Support Systems and Task-Technology Fit in Higher Education
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Ronnel dela Cruz ,
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Issue:5
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Which Assumptions Really Set Power Purchase Prices And Returns In United States Solar Projects.
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The Sustainable Development Impact and Differentiation of ESG Practices in Chinese Real Estate Industry.
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Open Access
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Issue:5
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Open Access
Civil Engineering Students’ Learning Outcomes and Performance Trends: A Multi- Assessment Evaluation in a Contracts and Estimation Course.
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Issue:5
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Open Access
Bridging Gaps And Building Futures: A Sectoral Analysis Of Entrepreneurial Ecosystem Drivers For Women Empowerment In Kamrup, Assam
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Issue:5
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Open Access
Empowering Women through Livelihood Training: An Exploratory Analysis of Outcomes for the Upper Dela Paz Women’s Association
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Open Access
The Mediating Roles of Salespersons’ Subjective Well-being and Resilience in the Correlation between Emotional Intelligence and Work Engagement among Salespersons in Germany's Pharmaceutical Products Companies
Yahya Awadh Al-Nami,
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Open Access
Consumers, Innovativeness, and the New Landscape of Brand Value
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Houssem Edine Nasr ,
Wissem Ben Marzouk
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Open Access
The Mediating Roles of Psychological and Workplace Well-Being in the Cor-relation between Emotional Intelligence and Work Engagement among Sales-persons in Germany's Pharmaceutical Products Companies
Yahya Awadh Al-Nami,
Amiya Bhaumik
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Open Access
Financial Planning and Preferences of Investment Avenues towards Coastal Districts of East and West Godavari in Andhra Pradesh
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Open Access
Digital Persuasion: A Review of Inferential Cues and PLS-SEM in Predicting Consumer Purchase Intentions
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Dr. T. Vara Lakshmi ,
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Open Access
The Technostress Nexus of Smartphone Addiction: Examining Employee Behavioral Issues
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Open Access
Revisiting ESG Integration: Linking Environmental, Social and Governance Practices with Firm Performance in the Digital Era
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Dr.Thamotharan A
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Open Access
The Concept of Time and Mortality in Shakespeare’s Sonnets
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Dr. Preeti Pankaj Gupta
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Impact of Work Autonomy on Self-efficacy and, Consequently, Job Satisfaction among Teaching staff of Arts colleges in Kerala
Athira Kishan R ,
A. A Ananth
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Open Access
Empowered to Choose: The Consumer Impact of Micro-finance on Women in India
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Open Access
Topic: Enhancing Customer Loyalty through Personalized Experiences in E-Commerce
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Sustainable Business Models: An Operations Research Perspective on Financial and Managerial Practices
Dr. Bhabajyoti Saikia ,
Mr. Abhishek Singh Gaharwar ,
Dr. Manjunatha V ,
Dr. Vani Chinta ,
Dr. P. Kannaiah ,
Dr.K.R.Praneeth
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An Empirical Study on Supply Chain Management of Green Edible Agricultural Products: Insights from Indian Agricultural Practices
Dr. L. Philo Daisy Rani ,
Gokilavani. R ,
Dr. Sibghatullah Nasir ,
Aishwarya Goswami ,
Dr. Arpee Saikia5 ,
Aarushi Singh
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Service Quality and Investor Retention Strategies: An Analytical Study of Indian Share Broking Firms
Dr. M. Tamilselvan ,
Dr. M. Manikandan ,
Dr. M. Murugan ,
Dr Ameya M Rane ,
Dr. Sibghatullah Nasir ,
Prasanta Chatterjee Biswas
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Impact of Organisational Culture on Employee Performance in Public and Private Sector Banks in Kolhapur City
Mrs Pallavi Shrikant Jadhav ,
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Bridging Gaps and Building Futures: A Sectoral Analysis Of Entrepreneurial Ecosystem Drivers For Women Empowerment In Kamrup, Assam
Biswajyoty Roy ,
(Prof) Dr. Anurag Shakya
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The Politics of Masculinity: Exploring Political Attitudes of Men in Contemporary India
Rajeev Paripoornam ,
Dr.Krishan Gopal
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A Study of Student Perceptions and Satisfaction Drivers Towards Metaverse Based Education in India
Dr. Bala Krishnamoorthy ,
Dr. Soniya Jhunjhunwala ,
Dr. Kuldeep Shivprasad Sharma
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doi: 10.61336/acr-25-05-09
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Mitigating Flood Impacts on Tourism in Wayanad: A Structural Equation Modelling Approach
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Dr S. Gandhimathi
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Threads of Influence: Insights from EFA and PCA on Consumer Purchase Behavior for Assam Silk
Niharika Das ,
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Integrating Knowledge Management and Organizational Memory Elements to Support Faculty Members' Knowledge Accumulation: A Theoretical and Analytical Study
Anwar Ali Alhadawi ,
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Impact of Digital Marketing Promotion on Growth of Tourism Businesses in Uttar Pradesh: A Study Especially in Destinations Like Ayodhya, Chitrakoot, and Prayagraj
Dr. Daleep Kumar ,
Dr. Mayank Raj ,
Pawni ,
Ms Alpana Senger ,
Prof. Priyansha Singh ,
Nagendra Shankar Srivastava
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Empowering Women through Livelihood Training: An Exploratory Analysis of Outcomes for the Upper Dela Paz Women’s Association
Rea E. Kibir ,
Rufino Lorejo ,
Edgar C ,
Mark Justine Manuta ,
Rizaleth P. Mepieza
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The Silent Wallet: How Payment Mode Transparency Shapes Spending Behaviour in Gen Z Consumers
Dr. K. Karthikeyan ,
Ms. Simnalika Kushwaha ,
Rajavenkatesswaran K C ,
Dr. Kalpana Jain ,
Dr. Archana M Kinagi ,
Akansh Garg
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Developing SPARK Model: A Sustainable Program For Advancing Responsive Knowledge In Entrepreneurship Through Intentional And Environmental Assessment
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Simulations as an Innovative Pedagogy leading to Skill Enhancement
Dr Pragati Chauhan ,
Dr Minakshi Sharma ,
Dr Ernie Cadotte ,
Dr Bindu Agrawal
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A Systematic Review on the Effectiveness of Marketing Tools, Techniques, and Strategies in the Healthcare Sector
Jeevan TL ,
Dr N Subbu Krishna
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doi: 10.61336/acr-25-05-30
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Cross-Border Trade, Business Transformation, and Green Supply Chain Practices: An Integrated Analysis of Ethical Sourcing and Consumer Perception in Global Textile and Pharmaceutical Manufacturing
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The Transformative Impact of the Account Aggregator Framework on Financial Inclusion in India: A Multi-sectoral Study of MSMEs, Microfinance, and Personal Lending
Vineet Ranjan ,
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Dr Gautam Negi
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A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior
Nandini Das ,
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From Literacy to Intention: The Mediating Role of Perceived Usefulness in AI Adoption Behavior
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Understanding Consumer Behavior in Silver Tourism: The Role of Social Media, Cosmetic Surgery, and Sustainable Healthcare Business Models
Narjess ALOUI ,
Imen SDIRI
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Emotional Intelligence and its Impact on Workplace Stress: Insights from Private Sector Banks
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Becoming Vicious: The Making of the Elder Daughters in Shakespeare’s King Lear and Edward St. Aubyn’s Dunbar
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Exploring Intersectionality and Power Dynamics in Tripathi's Me Lakshmi, Me Hijira
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From Exposure to Empowerment: Modeling the Digital-Sustainable Pathway in the Indian Apparel Market
Asmita Mahapatra ,
Sumita Sindhi ,
Anand Hindolia
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Leveraging Real-Time Data to Anticipate and Mitigate Supply Chain Risks in Volatile Environments
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AI and CGI Ads Redefining Consumer Engagement in FMCG- Retail Advertising
Madhukumar PS ,
Tanya Sharma ,
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Constitutional Protection of Workers' Rights: A Socio-Legal and Psychological Study of Labour Law Reforms in Kolkata and North 24 Parganas
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Investigation of Solvent Polarity and dielectric constant effect on Alkaline Hydrolysis of Propyl Caprate in Aqueous Solvent of Acetone
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Integration of Fuzzy Clustering and Stochastic Models for Short-Term Rainfall Forecasting
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AI-Driven Portfolio Optimization System for Dynamic Asset Allocation
Dr. Bosky AshokkumarSuratwala ,
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Dr.HardikBrahmbhatt ,
Dr. K T Vigneswara Rao ,
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Cloud Computing-Enabled Real-Time Data Visualization System for Strategic Business Insights
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Dr S K Gurumoorthi ,
M. Tamil Arasu ,
V. S. Sudharsan ,
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The growth of digital literacy and 21st-century skills in English language Education through ICT
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A Comprehensive Analysis of Blockchain Adoption Barriers and Strategic Implementation Framework for Intellectual Property Rights Protection
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Thoudam Basanta Singh ,
Mutum Bidyarani Devi
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Business Communication Strategy of Pt Bri Asuransi Indonesia in Building Community Partnerships for Sustainability
Edi Sugiyanto ,
Muhammad Aras ,
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The Effects of Job Description on Employee’s Performance in the Aviation Industry in Jeddah, Saudi Arabia
Nayef Alturki ,
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Developing Global Future Entrepreneurs: The Role of Higher Education Across Frontiers
Dr Pooja Talwar ,
Dr Arvind Deshmukh ,
Dr Neelam Saxena ,
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Microinsurance and the Awareness Gap: A Quantitative Analysis of Demographic Determinants in the Ernakulam District of Kerala
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Strategic Sport Sponsorship Marketing in Ghana: Corporate Perspectives in the Ghana Premier League
Frank Appiah Kusi ,
Dominic Dankwah Agyei ,
Evelyn Kessewaah
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Investigating the Interplay of Innovation in Restaurants, Customer Participation and Higher Price Willingness
Sanjay Pandey ,
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Cultural and Generational Influences on Mythological Animation Films in India
Mr. Nitesh Gole ,
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Employee Satisfaction in Business Schools: Evaluating the Interplay of Personality Trait and Human Resource Practices
Damandeep Johar ,
N Roopalatha
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Comparing ResNet18 and Swin Transformer for Classifying Indian Temple Architecture
Vanishree Kavi Mahesh ,
Dr. Udai Shankar ,
Dr. Lubna Ansari ,
Dr.Abhilash C B
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Optimization of AAMGHRL Parameters for Adaptive Access Control using ACPO, VOA, and BOA: A Comparative Analysis
Samadhan Palkar ,
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Mobile Shopping Festivals and Temporal Scarcity: Evidence from China's Singles’ Day and Korea’s Chuseok
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Workplace Stress and Coping Mechanisms Among Kerala State Road Transport Sector Employees: A Comprehensive Analysis
Gisha Thomas ,
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Auto DEAP: CNN-Transformer based hybrid model for automated pediatric speech misarticulation detection
Raghav Gohil,
Jinnal Raghwani,
Rasika Adiseshan,
Kanak Kadulkar,
Gargi Rane,
Yashvi Savla,
Aruna U. Gawade,
Nilesh T. Rathod
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The impact of management accounting information on decision making in enterprises: From the practice of joint stock commercial banks in Vietnam
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AI-Generated Ghibli Art: Exploring Public Perception, Benefits, and Ethical Challenges with Biometric Implications
Ansha Gupta ,
Priyanka Sharma,
Agnes Joseph
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Functional Potential of Coffee Pulp Infusion from Five Varieties: Comparative Evaluation of Antioxidant Activity
Flor Anita Palacios Adriano ,
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Monetary Policy and Economic Stability During Shocks and Crises Evidence from Sultanate of Oman
Umar Ali Khan ,
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A Pleasant Surprise of Proactive Environmental Strategy in Smes? A Novel Mechanism to Improve New Product Development Performance
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A Study of Cross Badging Practice Followed by Automobile Industry
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Assessing Long-term Interdependence and Volatility Persistence in Cryptocurrencies: A DCC-GARCH Approach
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Exploring Leadership’s Role in Transforming Meaningful Work into Social Sustainability Outcomes
Sakshi ,
Dr. Shivani Dhand ,
Dr. Anjali Sharma ,
Dr. Rashmi Mathur
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Moderating Effect Of Firm Size Between Project Management Practices And Project Performance In Libyan Construction Companies.
Bin Salim Mohammed Albahloul Almukhtar ,
Dr.Vijayan Ramasamy
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The Challenges and Role of Artificial Intelligence In HRM: Opportunities and Ethical Challenges on Human Resource Digitalization
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Securing The Digital Payment Ecosystem Artificial Intelligence-Powered Fraud Detection Techniques
Prof. V. Lalitha ,
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Ai And the Future of Work Life: A Study of MNCS in Delhi-NCR
Arshad Ali ,
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Contribution Of Physics to Ancient Indian Knowledge System
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Influence of Tooth Preparation Geometry on the Fracture Strength of Direct Nano-Hybrid Composite Veneers: A Quasi-Experimental Analysis
Dr. Mohammad Anam Uddin ,
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Dr. Md Kamrul Hasan ,
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Investigating the Factors Influencing Intermediaries’ Performance: An Empirical Study Using Factor Analysis and Structural Equation Modelling
Anjali Patel ,
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Machine Learning–Driven Human Resource Decision Strategies for Enhancing Employee Retention and Organizational Growth
Dr. Tarun Kumar ,
Arun Kumar ,
Dr. Rabins Porwal ,
Himanshu Sharma ,
Dr. Priyanka Dubey ,
Prem Kumar Sholapurapu ,
Vinoth kumar N
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Visual Merchandising – An Attractive Way of Enticing Consumers in Today’s Era of Fashion
Ramandeep Bawa ,
Prabhdip Brar
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Enhancing the perceived value of individual consumers for high-quality Vietnamese goods: A case study of Generation Y
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The Role of TQM in Leveraging Customer Satisfaction: Exploring the Mediating Role of Employee Satisfaction in Hotel Service at Emerging Economies
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New Concept of Modern Terrorism: Change of the Basic Construct from A form of War to Sabotage
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Unvealing The Potential Health Implications and Carcinogenic Risks Associated with Mosquito Repellents: A Systematic Review
Janani J ,
Sindhu R ,
Muthulakshmi S ,
Prabu D ,
Rajmohan M ,
Dinesh Dhamodhar ,
Lubna Fathima
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Promotional Measures of Small Finance Banks – A Study
Mr. K. Tamilan ,
Dr A. Joseph Xavier
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Factors Influencing Consumer Trust and Purchase Intention in E Commerce; A Study of Online Reviews and Ratings
Dr. S. Kiruthika ,
Arif C K
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Investment Behaviour and Decision Patterns in The Indian Stock Market - A Critical Study of Lucknow City
Ms. Monika Shrivastava ,
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A Cross-Cultural Comparison of Indian, Sri Lankan, and American Consumers' Perceptions of Global Brands
Dr Ashish Thatte ,
Dr R. K. Srivastava ,
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The Emotional Wallet: A Behavioral Analysis of Consumer Financial Well-Being
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Dr Shakti Awasthi ,
Dr Vira Bharat ,
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doi: https://doi.org/10.61336/acr/25-11-10
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Impact of Retail Tenant Mix's Effect on Shopping Mall’s Performance
Ramalakshmi ,
Venkatesh R
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Sustainable Consumption in The Digital Age: Exploring Consumer Motivations, Behaviors, And Ethical Dilemmas
Dr. Oshma Rosette Pinto ,
Dr. Pradeep Kumar ,
Dr. Dhanalakshmi ,
Ms Asha S ,
Ms. R. Banumathi ,
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Toward A Unified Theory of Emotional Intelligence and Self-Esteem: Educational Implications for Higher Secondary Students
Rupa Singh ,
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Advanced Deep Learning Framework for Waste Image Categorization Using Attention-Enhanced AlexNet
Shivran Priyanka Suresh Kumar ,
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The Role of Artificial Intelligence in Transforming Human Resource Management: Opportunities and Challenges in Ethical and Social Issues of Digitalization
Dr. Anand Soni ,
Mohit Kumar ,
Santosh Kumar ,
Irtaza Nawaz ,
Dr J Madan Mohan ,
Ramya Janardhan
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doi: 10.61336/acr-25-05-08
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Aesthetic of Consumption: A Review of Sensory Branding and Visual Semiotics in Consumer Experience
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Dr. Jimmy Thankachan
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Activity Theory Approach to Customer Relationship Management and Customer Satisfaction in Retail Industry
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doi: 10.61336/acr-25-05-08
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Traceability Compliance Costs: The Growing Financial Burden on Cardamom Exporters to Meet Strict Global Safety Standard
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A Study on Brand Loyalty of Energy Drink in Indian Market
Pramudit Warkade,
Smita Sharma,
Roopashree Raghavendra Rao
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Retailer Focused Study on the Association Between the Preference Of The Skin Care Brands in Line with the Container Deposit Systems.
Dr. Subbulakshmi Somu,
Dr Roopashree Raghavendra Rao,
Deepthi H ,
Gagana V
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The Metaverse Wardrobe: Gamified Fashion Marketing and Gen Z Engagement
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Effect of Nurse-Led Intervention on Clinical Outcome Among Antenatal Mothers with Pregnancy Induced Hypertension (PIH) Visiting Gynae OPD of a Tertiary Hospital
Simran ,
Kanchan Bala ,
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Upma George,
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Impact of the Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana (Ab-Pmjay) to Reduce the Financial Cost on Ayushman Card Holders in India
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Dr. Rahul ,
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Neuro Marketing as a Marketing Synergy: The Science of Consumer Choice
Prakhar Trivedi ,
Prof. Poonam Vij ,
R. Karthi ,
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Impact of Socio-Economic Factors on the Business Performance of Women Homepreneurs in Puducherry State
Ms. K. Kalaivani ,
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A Study on Labour Welfare for Private Company Workers in Karur.
Dr. Indumathi N ,
Mr. V. Muruganandham
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Educating the Sustainable Engineering Technologists: Aligning Technical Training with Evolving Consumer Expectations in the Built Environment
Chee-Ming Chan ,
Alina Shamsuddin ,
Azeanita Suratkon ,
Suhadi Cholil
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Customer’s Attitude towards Green Brand Image in the Fast-Moving Consumer Goods Sector
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Dr. Anita Singh ,
Dr. Arora Gaurav Singh
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Navigating the Digital Frontier: The Influence of Alertness, Attitude, and Self-Efficacy on Female Students' E-Entrepreneurial Intentions
Priyam Vishwakarma ,
Divya Nandini Sharma ,
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Subscription Economy and the Transformation of Ownership: A Review of Value Perceptions and Retention Strategies
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Dr. Kaveri Khound ,
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Effectiveness of Breast Crawl on Bio-Physiological Parameters of Neonates and Breast-Feeding Outcome
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Intercultural Competence as a Mediator Between Emotional Intelligence and Job Satisfaction: Insights from Teaching Professionals in Thailand by
Juan Rodrigo B. Del Villar ,
Boonroung Chunsuwimol ,
Leo Anthony B. Flores ,
Dario Abdullah Mando ,
Ramona B. Bayoging ,
Willard Jeff V. Pada ,
Chatchalai Sukmueang ,
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Closing the Loop on CLOs: Evidence-Based Measurement and Pedagogical Enhancements in Technology Management
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Sustaining Engagement in the it Industry: The Interplay of Organizational Support and Employee Personality.
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The Impact of Influencer Authenticity on Purchase Intentions among Gen Z Consumers.
Dr Siddharajsinh A Gohil ,
Dr Bhautik k Nagariya ,
Dr. Ajay U Parmar ,
Ms. Pooja D Joshi ,
Dr. Dilip B Joshi
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Evaluating the Effectiveness of Counseling Services in Merdeka Curriculum Implementation: A Cippo Model Approach in Indonesian Vocational High Schools
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Novitawati
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Sachin Maheshwari,
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Gul Noor Gill,
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Behavioral Finance and Investor Psychology: Understanding Market Volatility in Crisis Scenarios
Dr. Sreeram Daida ,
Dr. Yogita Yadav ,
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Dr. Ashwini Bagkar ,
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Advanced Predictive Analysis of HDFC Bank Financial Status: A Comparative Study of Linear Regression and Tukey Hamming Model
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Dr Ashish Patel ,
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Role of Leadership in creating a Engaging Workplace by Nurturing OCB and Work Values Among Employees
Ipsita Ghatak ,
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The Factors Influencing Outdoor Fitness Equipment Usage for the Middle Age Group at Urban Parks in Klang Valley, Malaysia
Mohd Farhan Ahmad Shukri ,
Ahmad Rizal Abdul Rahman ,
Noor Azizi Mohd Ali ,
Balqis Aminuddin ,
Nik Shahman Nik Ahmad Ariff ,
Mohamad Fairuz Abdul Rahim
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Exploration and Assessment of the Factors Affecting the Implementation of Urban Air Mobility (UAM) in India
Mahek Gaur ,
Dr. Mohit Rishi ,
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Gamification and ICT: Transforming Traditional Pedagogy Through Technology
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Dr. J. Lourdu Vesna ,
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Prashanthi Ediga ,
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The Future of Buying and Selling: M-Commerce Transactions
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Contextualizing Identity Crisis and Insurgency in Select Nigerian and Northeast Indian Texts
Krishno Kanto Doley ,
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Open Access
Exploring the Relationship Between Performance Appraisal and Employee Engagement in IT Companies of Central Kerala
Issue:5
: 779-787
Research Article
Open Access
The Interplay Between Brand Equity, Customer Experience, and Long- Term Market Sustainability
Dr. Mahesh Joshi ,
Prof. (Dr.). Monica Sainy ,
Dr. V. Hemanth Kumar ,
Dr. Praveen Aronkar ,
Dr Geetanjali Manikrao Patil ,
Dr. Souvik Sur
Issue:5
: 773-778
Research Article
Open Access
From Like to Lifestyle: The Digital Path from Green Influencers to Sustainable Action
Issue:5
: 766-772
Research Article
Open Access
The Dark Side of Green: How Sustainability Initiatives Trigger Value Co-Destruction in Hospitality Services
Dr. Syeda Tahera Sadia ,
Dr. Veena Tewari ,
Dr. Amitabh Mishra ,
Dr. Shaik Mastanvali ,
Orlando W. Eduria ,
Mareena Abraham
Issue:5
: 758-765
Research Article
Open Access
Comprehensive Review and Exploratory Study of Digital Marketing’s Influence on Consumer Purchase Behavior in Mandya District
Beena P ,
Dr. Shilpa Sachdeva
Issue:5
: 749-757
Research Article
Open Access
The Mediating Role of Coping Strategies in the Relationship Between Consumer Dissatisfaction and Repurchase Intention in the Skincare Industry
Nuzhatul Abrar Siddiqua ,
Dr. Hemanth Kumar. S ,
Dr. Dinesh Nilkant
Issue:5
: 739-748
Research Article
Open Access
An Assessment to Identify Strategies for Small Enterprises in the Service Sector and Industrial Ventures to Achieve Competitive Advantage in China
Zhu Yuchong ,
Debasish Das ,
Aritra Chakraborty
Issue:5
: 732-738
Research Article
Open Access
The Impact of Short-Video Usage Types on Adolescents’ Mental Health: The Mediating Role of Online–Offline Integration
Zhu Liyue ,
Balan Rathakrishnan
Issue:5
: 727-731
Research Article
Open Access
Adolescents’ Types of Short Video Use and Their Impact on Mental Health
Zhu Liyue ,
Balan Rathakrishnan
Issue:5
: 722-726
Research Article
Open Access
An Investigation on the Role of Student Ethics and Data Privacy in the Implementation of Educational Technology
Wang Ziheng ,
Nidhi Agarwal
Issue:5
: 716-721
Research Article
Open Access
An Examination of Student Ethics and Data Privacy in the Deployment of Educational Technology
Wang Ziheng ,
Nidhi Agarwal
Issue:5
: 709-715
Research Article
Open Access
The Study Examined the Effects of Higher Education on Student Well-Being, Their Perceptions of Learning and School Well-Being, and the Work-Related Well-Being Profiles of Health Education Teachers in China
Wang Yanxue ,
Amiya Bhaumik ,
Debasish Das
Issue:5
: 703-708
Research Article
Open Access
The Study Investigated the Impact of Higher Education on Student Well-Being, Their Perceptions of Learning and School Well-Being, and the Work-Related Well-Being Profiles of Health Education Teachers in China
Wang Yanxue ,
Amiya Bhaumik ,
Debasish Das
Issue:5
: 697-702
Research Article
Open Access
A Study Examining the Interrelationship Between Language, Culture, and Identity Among Chinese Transnational Adolescents, Targeting Its Consequences for Language Training and Policy
Lyu Changzhou ,
Srikrishna Banerjee ,
Deep Roy
Issue:5
: 690-696
Research Article
Open Access
A Study Investigating the Interconnection Between Language, Culture, and Identity Among Chinese Transnational Adolescents, Highlighting its Implications for Language Education and Policy
Lyu Changzhou ,
Srikrishna Banerjee ,
Deep Roy
Issue:5
: 683-689
Research Article
Open Access
The Impact of Corporate Social Responsibility on Financial Performance and Business Practices, with A Particular Emphasis on the Case of International Certifiable Management Standard
Han Ziheng ,
Archita Chakraborty ,
Debasish Das
Issue:5
: 677-682
Research Article
Open Access
The Impact of Corporate Social Responsibility on Financial Performance and Business Practices, with A Focus on the Case of International Certifiable Management Standard
Han Ziheng ,
Archita Chakraborty ,
Debasish Das
Issue:5
: 670-676
Research Article
Open Access
Evaluating The Implications of Digital Marketing on Integrated Marketing Communication and Organisational Performance in Chinese Mobile Phone Companies
Bai Yang ,
Mrutyunjay Sisugoswami ,
Priyanka Saha
Issue:5
: 664-669
Research Article
Open Access
Analysis of the Role of Digital Marketing on Integrated Marketing Communication and Organisational Performance in Mobile Phone Businesses in China
Bai Yang ,
Mrutyunjay Sisugoswami ,
Priyanka Saha
Issue:5
: 658-663
Research Article
Open Access
An Evaluation to Determine Methods for Small Firms in Service Industries and Industrial Initiatives to Get Competitive Advantage in China
Zhu Yuchong ,
Debasish Das ,
Aritra Chakraborty
Issue:5
: 651-657
Research Article
Open Access
FinTech and Cloud Computing: A Convergence Driving Financial Innovation and Inclusion
Issue:5
: 643-650
doi: 10.61336/acr-25-05-08
Research Article
Open Access
A Study on Impact of Disaster on Mental Well-Being of Women Professionals with Reference to Work-from-Home During COVID-19 Pandemic
Ms. Neha Singh,
Dr. Kanupriya ,
Dr. Anushree Singh ,
Dr. Shilpa Sachdeva
Issue:5
: 627-642
Research Article
Open Access
The Role of Brand Image in Strategy
Nagalakshmi M.V.N ,
Y.V.N. Sai Sri Charan ,
Baziga Farooq ,
Swapnil Gaur ,
Rachna Saxena ,
DC SONI
Issue:5
: 623-626
Research Article
Open Access
Digital Sustainability: Blockchain and Ai for Emission Tracking and Environmental Accountability
Ch V L L Kusuma Kumari,
Deepak Srivastava,
Sweta Kumari ,
Arpita Tripathi,
A. Siluvai Raja,
Sourbhi Chaturvedi
Issue:5
: 618-622
Research Article
Open Access
Predisposition Towards Foreign Brands and Purchase Intention: A Moderated Mediation Effect of Attitude towards Brand Preference and Purchase Intention of Indian Consumers
Mario Martin,
Md. Iftekhar Ahmad,
Adhip Kumar Mahanty
Issue:5
: 609-617
doi: 10.61336/acr-25-05-08
Research Article
Open Access
Reskilling and Upskilling in Indian Organizations: HR Strategies for the Future of Work
Dr Ankit Garg ,
Shivani Singh ,
Dr. Rasheeqa Tabassum ,
Dr. Devang K Nandola ,
Dr. Ravi Prakash
Issue:5
: 600-608
Research Article
Open Access
Bridging Social Gaps with Artificial Intelligence: Redefining the Role of Social Entrepreneurship
Dr. C. Sahila ,
Dr. Shwetha K R ,
Dr. Nitin Balasaheb Salve ,
Dr. Karishma Agarwal ,
Sruthi S
Issue:5
: 590-599
Research Article
Open Access
A Study to Assess the Role of Reflection on Intravenous Fluid Administration among 3rd Semester B.Sc. Nursing Students at ASRAM College of Nursing, Eluru, Andhra Pradesh.
Dr. Kolaneedi Anuradha ,
Dr. B. Kalyani ,
Dr. Priyadarshini Oggu ,
Dr. Puli Suma Latha ,
Mr.T. Vara Manikanta ,
Mrs. Polimetla. Apoorva ,
Mr. Nidigantla Subrahmanyam ,
Dr. N. Konda reddy
Issue:5
: 577-589
Research Article
Open Access
Talent Management Practices as Determinants of Retention, Attrition, and Work–Life Balance Among Women Faculty Members
Philo Daisy Rani L (Louis) ,
Dr S Balaji Naik ,
Dr. Subin Thomas ,
Dr. S. Pramila ,
Dr. Hima Trivedi ,
Dr. Subymon S S
Issue:5
: 571-576
Research Article
Open Access
Impact of Stressors on Academic and Personal Achievement among Undergraduate Students
Dr. S. Kavitha ,
Dr. K. Santhanalaxmi ,
Vinay M ,
Dr. Ankita Singh ,
Mrs. Vidyalakshmi Haldurai ,
Prof. Dr. K. Naresh Babu
Issue:5
: 564-570
Research Article
Open Access
From Discounts to Brand Love: Examining the Long-Term Impact of Promotional Strategies on Customer Loyalty
Ashish Shukla ,
Dinesh Kumar Pandey ,
Shubham Nigam ,
C.K. Dwivedi
Issue:5
: 557-563
Research Article
Open Access
The Business Value of Generative AI and Big Data Integration: A Framework for Strategic Transformation
Issue:5
: 550-556
Research Article
Open Access
Service-Dominant Logic and Perceived Value in Training: A Primary Investigation Among Recent Graduates
Issue:5
: 541-549
Research Article
Open Access
The Impact of Green Marketing on Customer Satisfaction: A Case Study of the Food Industry
Issue:5
: 534-540
Research Article
Open Access
Factors affecting the organization of accounting work in the digital transformation period at enterprises in Hai Phong City
Issue:5
: 525-533
Research Article
Open Access
Solutions to Promote the Intention to Apply Marketing 4.0 in Small and Medium-Sized Service Enterprises in the Private Sector
Issue:5
: 516-524
Research Article
Open Access
Applications of Artificial Intelligence for Supply Chain Resiliency: A Bibliometric Analysis
Pooja Vishwanath Patale ,
Mohammad Zohair
Issue:5
: 501-515
Research Article
Open Access
Predicting Bankruptcy and Financial Distress Using Altman Z Score, Grover G Score, Springate S Score and Zmijewski X Score-A Study on Select Companies.
Issue:5
: 494-500
Research Article
Open Access
Rocking the Cradle, Dragging at Work: The Workplace Toll of Infant Sleep Schedules on Parental Motivation in Education Sector
Simar Kaur ,
Dr. Aanchal Chaudhary
Issue:5
: 487-493
Research Article
Open Access
Performance Evaluation of Selected Indian Banks using the CAMEL Model: A Comparative Study of State Bank of India (SBI) and HDFC Bank
Deepak Saroha ,
Dr. Meenu Gupta
Issue:5
: 475-486
Research Article
Open Access
A Comprehensive Review of Theoretical Models and Investor Behavioural Intentions Toward Digital Platform Adoption in Bengaluru's Fintech Sector
Arun Kumar Sahu ,
Dr. Shilpa Sachdeva
Issue:5
: 466-474
Research Article
Open Access
The Influence of Social Commerce Features on Impulse Purchases: Evidence from Emerging Markets
Dr. P. Chandrika Reddy ,
Dr. Niyati Chaudhary ,
Dr. Archana Raja ,
Abdul Rahman Noordeen
Issue:5
: 459-465
Research Article
Open Access
Assessing the Financial Performance of Indian Public Sector Banks Post-Mega Merger: An Empirical Analysis
Mrs. Ashwini Hiremath ,
Dr. Basavaraj S Kudachimath
Issue:5
: 452-458
doi: DOI: 10.61336/acr/25-05-12
Research Article
Open Access
Retracted
Issue:5
: 441-451
Research Article
Open Access
Green Ventures and Sustainable Models: The Rise of Eco-Innovation in Startups
Mr. Ebenezer K ,
Dr Ganesh Babu M
Issue:5
: 435-440
Research Article
Open Access
Risk Perception, Influencing, Financial Investment Choices Among Higher Education Employees in Emerging Markets
Leena Vashisth ,
Dr Jayender Verma ,
Dr Rina ,
CS Riya Kathuria ,
Yasha Srivastava
Issue:5
: 424-434
Research Article
Open Access
The Role of Consumers in C2C Marketplace Engagement Views from the Academic Community on Web-Based User-Generated Content
Indrani Neglur ,
Dr. Souvik Banerjee ,
Dr. Pradeep E ,
Dr. Abhijit Pandit ,
Dr. Surjadeep Dutta
Issue:5
: 404-423
Research Article
Open Access
An Investigation of Extensiveness of Knowledge Management Practices of Commercial Banks in India
Dr. Nitya Sharma ,
Dr. Abhishek Sachdeva ,
Dr. Parwinder Kaur ,
Dr. Pooja Dhand
Issue:5
: 397-403
Research Article
Open Access
The Intersection of Law, Ethics, and Healthcare Ai: Policy Pathways for Responsible Innovation
Dr Gagandeep Kaur,
Dr Vinod Kumar Shukla
Issue:5
: 386-396
Research Article
Open Access
Coping Strategies and Their Role in Reducing Occupational Stress Among Women Employees in its Sector
G. Nandakumar ,
Dr. M. G. Loganathan ,
Dr. Annamalai Solayappan ,
Dr. S. S. Venkata Subramanian
Issue:5
: 377-385
Research Article
Open Access
Behavioural Insights and Heuristics in Investment area: Role of Artificial Intelligence as an Influencer
Umasankar Thogaram ,
Dr Pradeep Kumar Asthana
Issue:5
: 369-376
Research Article
Open Access
Preliminary Assessment of Air Quality with AQI Analysis of Selected Abuja Industrial areas, Nigeria.
Johnbosco Emeka Umunnakwe ,
Dr Richard Ebere Njoku ,
Mrs Nwokolo Chioma ,
Dr Okwudili John Ugwu
Issue:5
: 357-368
Research Article
Open Access
Enhancing employee well-being through Digital HRM: Investigating ‘Work-Life Balance’ as a Mediator in the IT Sector
Sini V T ,
Shibin E ,
Sanitha T P ,
Suhaila T K ,
Dr Divya M
Issue:5
: 349-356
Research Article
Open Access
Sustainability as a Branding Strategy: How Fashion Retailers use Green Marketing to Influence Gen Z
Dr R Sathya ,
Iyswarya Raghavi P
Issue:5
: 339-348
Research Article
Open Access
Internal Marketing through HRM: Enhancing Employee Engagement for Superior Customer Experience
Dr. J. Ramya ,
Dr. ILA. Nakkeeran ,
Nandini D ,
Mr. Sourabh Batar ,
Dr. Kamal Kishor Pandey
Issue:5
: 333-338
Research Article
Open Access
Progress Under Pressure: India’s Mobile Phone Industry Navigating Barriers and Geopolitical Tensions
Karthick Shanmugam ,
Dr R. Arivazhagan
Issue:5
: 325-332
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Open Access
Green Finance as a Catalyst: Transforming Sustainability into Economic Competitiveness
Dr Oshin yadav ,
Dr Sachin Kumar ,
Heena Mansoori
Issue:5
: 319-324
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Open Access
Exploring the Determinants of Investment Decisions among Generation Z: The Role of Financial Education, Experience, and Risk Tolerance
Vanishree K,
Rekha Birje,
Savitha Kulkarni ,
Manoj M
Issue:5
: 310-318
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Open Access
Digital Distraction and Self-Regulation Failure: A Study of Smartphone Addiction and Academic Procrastination among Indian Undergraduates
Issue:5
: 303-309
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Open Access
A Study of Evaluating Investor Technical Knowledge of Mutual Funds and Satisfaction of Decision Making
Ms. Rachana Ramagya Prasad ,
Dr. Meeta Sharma Moghe
Issue:5
: 294-302
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Open Access
A Study to Explore the Financial Capability Among the Gig Workers in West Bengal, India
Moupiya Mallick ,
Dr. Sulagna Das
Issue:5
: 286-293
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Open Access
Brand Loyalty and Customer Satisfaction as Drivers of Automotive Sales: A Longitudinal Study of the North American Market (2019–2025)
Naila Aaijaz ,
Lorraine Fraser ,
Rajneesh Mahajan ,
Dr. R. Mary Metilda
Issue:5
: 272-285
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FinTech Disruption in Economic Policy and Its Relevance for Education
Touria NADAH ,
Sudip Debkumar Chatterji ,
Touria NADAH ,
Milagritos Josefina Saavedra Jaramillo ,
Abdelhamid Nechad ,
Nahid ALmasov ,
Dr. Francis Pol C. Lim
Issue:5
: 264-271
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Open Access
Attrition and Job Burnout Impacts on Employees Engagement in IT Sector
Issue:5
: 254-263
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Open Access
A Study on the Financial Performance Evaluation Using Dupont Analysis in A Selected Supermarket Chain
Dr. Namita Mishra ,
Dr. Anupama Pardeshi ,
Dr. Saket Rathi
Issue:5
: 246-253
Research Article
Open Access
Live Streaming into Impulsive Buying: How Utilitarian, Hedonic, Symbolic Value and Trust Drive Gen Z Customer Engagement on TikTok Live Commerce
Anissa Rizqi Adha ,
Bulan Prabawani ,
Reni Shinta Dewi
Issue:5
: 234-245
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Open Access
Impact of Cognitive biases on Investment Decisions – A Mediating Role of Emotional Intelligence in relationship between Confirmation bias and Investment Decision
Yash Acharya ,
Dr. Amit A. Rajdev ,
Dr. Krunal Bhuva
Issue:5
: 223-233
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Local Ecology, Economic Benefits, and Policy Moderation: Unveiling the Potential for Ecotourism in Hai Duong Province
Issue:5
: 212-222
doi: 10.61336/acr/25-05-06
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Open Access
Scrolling Into Choice: The Psychology and Practice of Social Media Consumerism
Lane Boyte Chadwick ,
Anand Krishnamoorthy ,
Swati Yadav ,
Harriet E.T. Dixon
Issue:5
: 190-211
doi: 10.61336/acr/25-05-06
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Open Access
The Impact of Social Media Trends on Delhi’s Younger Demographic or Strategies for Small and Medium- Sized Businesses [SMEs] to Compete Digitally in The Delhi NCR Market
Madiha Naushad ,
Sidharth Jain
Issue:5
: 178-189
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Impact Of Artificial Intelligence on HR Processes: A Conceptual Framework
Ratna Thakur,
B.S Rathore
Issue:5
: 161-177
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Open Access
AI in FinTech: Redefining Customer Trust and Personalization in Digital Finance
Nivedha V ,
T C Thomas ,
Kamlesh Panditrao Thote,
Debasis Mohapatro,
Mr. Touheed Akhter
Issue:5
: 153-160
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Open Access
A Study on the Narrative and Thematic Transformation of Dunhuang Documentaries Yifei Wang
Pat Kotchapakdee ,
Pitipong Pimpiset
Issue:5
: 144-152
Research Article
Open Access
Sustainability-Oriented Natural Resource Accounting Disclosures among BSE-Listed Indian Manufacturing Firms
Manisha Duggal ,
Dr G.S Batra
Issue:5
: 140-143
Research Article
Open Access
Attitude towards Research, Competence and Productivity among Faculty Members at a State University
Ramada Mary Grace C.,
Lorejo, Rufino M. ,
Bojos, Sheila Mae N.
Issue:5
: 127-139
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Open Access
Investigating The Dynamic Relationships Among Occupational Stress, Parenting Satisfaction, And the Pursuit of Meaning in Life Among Doctors in Bangalore
Rosemol Thamby ,
Dr. Shreelakshmi P
Issue:5
: 121-126
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Open Access
Study of shoulder strength and core strength among different school board students in Aligarh Region
Vikas Baboo ,
Dr. Deepak Raghav
Issue:5
: 118-120
Research Article
Open Access
Competition Law and Market Regulation: Managerial Challenges and Strategic Opportunities
Dhairya Jaiswal,
Noopur Agarwal,
Mr. Keshav Kumar,
Vidya A R,
Arushi Sharma,
Sakshi Gupta
Issue:5
: 111-117
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Open Access
Consumer Protection against Misleading Advertisements and Deceptive Branding: Interplay between Consumer Law and Intellectual Property Rights in India
Gaurav Yadav,
Aakansha Verma,
Chandini Chowdary R,
Abhishek Kumar,
Priyanka Mangaraj
Issue:5
: 106-110
Research Article
Open Access
Predictive Insights: Leveraging Artificial Intelligence for Strategic Business Decision-Making
Nimesh Gupta ,
Manish Adawadkar,
Irshadullah Asim,
Sunakshi Verma,
Bishnanand Dubey
Issue:5
: 98-105
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Open Access
Decoding Online Impulsive Shopping: A Factor-Based Investigation of Key Product Categories
Dr. Ashwinkumar A. Santoki ,
Ms. Viral R. Pandya
Issue:5
: 86-97
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Open Access
Gamification in Employee Engagement: A Study on its Impact on Job Satisfaction and Productivity
Kritika Shewani ,
Dr. Milind Limaye ,
Dr. Roli Pradhan
Issue:5
: 81-85
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Open Access
Trend and Effects of U.S Agricultural Standards on India’s Exports of Fruits, Nuts and Vegetables
Edson Moyo ,
Parveen Kumar Mehta
Issue:5
: 58-80
Research Article
Open Access
Balancing Personalization and Privacy in AI-Enabled Marketing Consumer Trust, Regulatory Impact, and Strategic Implications – A Qualitative Study using NVivo
Sahil Gupta ,
Lalit Sharma ,
Rajeev Mathew
Issue:5
: 46-57
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Open Access
An Empirical Study of the Synergistic Effect of the Theory of Planned Behaviour (TPB) & Unified Theory of Acceptance and Use of Technology (UTAUT) with Reference to the Purchase Intention of Electric Vehicles (EVS)
Mishra, G. P ,
Mishra, K. L ,
Sahdeo, S. N.
Issue:5
: 34-45
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Perceived Workplace Values and Their Attitudinal Outcomes: Test of A Serially Mediated Model
Issue:5
: 20-33
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Open Access
Marketing in the Metaverse: A Bibliometric Perspective
Satyanarayana Rentala ,
Anubhav Singh
Issue:5
: 14-19
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Impact of Institutional Reforms on the Export Efficiency of the Indian Pharmaceutical Industry: A Perspective from the Post-TRIPS Era
Dr. Satyanarayana Rentala
Issue:5
: 8-13
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An Integrated AI Model for Analyzing Consumer Fashion Preferences: Implications for Marketing and Consumer Behavior
Issue:5
: 1-7
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