Volume 2 Issue:5
October 2025
Research Article Open Access
Competition Law and Market Regulation: Managerial Challenges and Strategic Opportunities
Issue:5 : 111-117
Research Article Open Access
Consumer Protection against Misleading Advertisements and Deceptive Branding: Interplay between Consumer Law and Intellectual Property Rights in India
Issue:5 : 106-110
Research Article Open Access
Predictive Insights: Leveraging Artificial Intelligence for Strategic Business Decision-Making
Issue:5 : 98-105
Research Article Open Access
Decoding Online Impulsive Shopping: A Factor-Based Investigation of Key Product Categories
Issue:5 : 86-97
Research Article Open Access
Gamification in Employee Engagement: A Study on its Impact on Job Satisfaction and Productivity
Issue:5 : 81-85
Research Article Open Access
Trend and Effects of U.S Agricultural Standards on India’s Exports of Fruits, Nuts and Vegetables
Issue:5 : 58-80
Research Article Open Access
Balancing Personalization and Privacy in AI-Enabled Marketing Consumer Trust, Regulatory Impact, and Strategic Implications – A Qualitative Study using NVivo
Issue:5 : 46-57
Research Article Open Access
An Empirical Study of the Synergistic Effect of the Theory of Planned Behaviour (TPB) & Unified Theory of Acceptance and Use of Technology (UTAUT) with Reference to the Purchase Intention of Electric Vehicles (EVS)
Issue:5 : 34-45
Research Article Open Access
Perceived Workplace Values and Their Attitudinal Outcomes: Test of A Serially Mediated Model
Issue:5 : 20-33
Research Article Open Access
Marketing in the Metaverse: A Bibliometric Perspective
Issue:5 : 14-19
Research Article Open Access
Impact of Institutional Reforms on the Export Efficiency of the Indian Pharmaceutical Industry: A Perspective from the Post-TRIPS Era
Issue:5 : 8-13
Research Article Open Access
An Integrated AI Model for Analyzing Consumer Fashion Preferences: Implications for Marketing and Consumer Behavior
Issue:5 : 1-7
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