Advances in Consumer Research
Issue:6 : 899-906
Original Article
“The Impact of AI and Big Data on Evolution of Leadership in Digital Environments in Business Industries”
1
Krirk University, Faculty of British International College
Abstract

In this research study the researcher identify the significant research issues on AI and Big data evolution of leadership in digital business industries. As we know that the rapid development of Artificial Intelligent (AI) and Bid data analytics reshaping the leadership of digital environment in business industries. The technological transformation in decision making process in business industries the AI and Big data analytics provides a significant role towards the development   in business environment. This research study is based primary and secondary data which are collected from different published and unpublished research article and structure questionnaire on factors such as impact of artificial intelligence (AI) and big data on evolution of leadership in digital environments in business Industries. The researcher identified the factors such as AI and Big Data have significantly changed leadership responsibilities, Leaders must now possess technical data literacy to succeed, AI improves leaders’ ability to make strategic decisions, Big Data helps in identifying team performance trends more accurately, and  human aspect of leadership is diminished due to automation. The researcher collected 105 samples from different Industries and compiled by SPSS software. The probability of statistics P-Value 0.002 which are less than 0.05 significant levels so the null assumptions are rejected and results are significant. During the research study the researcher found that the factors of AI and Big data analytics are significant towards the decision making process with respect to digital leadership in business Environment

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