The increasing adoption of digital financial technologies has significantly altered investment awareness and preference patterns among youth. This study aims to comparatively examine awareness levels and investment preferences toward traditional and digital investment avenues among youth in Hyderabad. Traditional investment options considered include fixed deposits, gold, real estate, and insurance, while digital investments comprise online stock trading platforms, digital mutual funds, fintech applications, and cryptocurrencies. The study is based on primary data collected from 100 youth respondents in Hyderabad using a structured questionnaire. A descriptive and analytical research design was adopted. Data were analyzed using SPSS, employing percentage analysis, cross-tabulation, and Chi-square tests to assess the association between awareness levels and investment preferences. The results indicate a significant difference in awareness and preference patterns between traditional and digital investment avenues. While traditional investments are perceived as safer and more reliable, digital investments are increasingly preferred due to ease of access, higher return expectations, and technological familiarity. The Chi-square analysis confirms a statistically significant association between investment type awareness and preference among youth. The study highlights the need for targeted financial literacy initiatives to promote informed and balanced investment decisions. The findings offer practical implications for financial institutions, educators, and policymakers in designing youth-centric investment awareness programs..