Advances in Consumer Research
Issue 1 : 392-397
Original Article
A Consumer Research Viewpoint on the Resilience of Indian Banks: Consumer Confidence and Perceived Bank Stability
 ,
Loading Image...
 ,
1
Assistant Professor, Management Development Institute Murshidabad, India
2
XLRI Jamshedpur, India
Abstract

Consumer confidence in banking institutions has become a key factor of brand loyalty, retention, and financial behaviour in a fast-changing financial environment.  Consumer confidence is especially affected by their views of a bank's financial stability during economic upheavals including the COVID-19 epidemic.  This paper views financial resilience and bankruptcy risk as consumer trust signals rather than only as accounting tools.  The study evaluates the perceived financial stability of several Indian public and private sector banks using the Altman Z-score model as a diagnostic tool.  The study also looks at how people read these financial signals and how their interpretations influence their behavioural reactions—including trust, satisfaction, and readiness to keep or change banking ties.  The results show a clear pattern whereby private sector banks outperform their public sector equivalents in terms of both actual financial health and perceived resilience, which directly affects consumer confidence.  The research offers useful insights for financial service designers, marketers, and legislators by suggesting a theoretical link between customer behaviour and financial risk assessment

Keywords
Recommended Articles
Original Article
“A Study On Reputation Management During Crisis Using Social Media In India”
...
Original Article
A Study of Factors Having Impact on Impulse Buying Behavior for Toys - With Special Reference to Children Aged Between 2 to 15 Years in Indore City
...
Original Article
The Role of Subtle Interface Manipulations and Dark Patterns in Shaping Consumer Judgement: A Study of Perception, Recognition, and Subsequent Responses
...
Original Article
The Role of Leadership in Enhancing Healthcare Quality and Patient Safety
...
Loading Image...
Volume 2, Issue 1
Citations
428 Views
254 Downloads
Share this article
© Copyright Advances in Consumer Research