Contents
pdf Download PDF pdf Download XML
90 Views
143 Downloads
Share this article
Original Article | Volume 2 Issue 4 (ACR, 2025) | Pages 1341 - 1358
A Study of Retail Investors’ Behaviour Toward Equity Mutual Fund as An Investment Avenue: A Bibliometric Analysis
 ,
 ,
 ,
1
Research Scholar Manav Rachna University
2
Dean Manav Rachna University
3
Dean Asian Business School
4
Director & Chief Trainer
Under a Creative Commons license
Open Access
Abstract

The behaviour of individual investors has a big overview on the stability and performance of equity mutual funds. The scholarly landscape surrounding the influence of retail investor behavior on equities mutual funds is investigated in this study through bibliometric analysis. We examine publishing patterns, prominent authors, important research topics, and citation networks in this field using information taken from Scopus. The analysis finds prevalent research clusters, new subjects, and gaps in the literature by analyzing co-authorship, co-citation, and keyword data. The results show important areas of interest, such as sentiment analysis, risk perception, herding behavior, and retail investors' investing decision-making tendencies. The findings also demonstrate the growing influence of behavioral finance on mutual fund performance assessment. This study offers scholars, fund managers, and policymakers important insights by outlining the conceptual framework of previous research, highlighting areas for further study to improve investment strategies and market efficiency

Keywords
Recommended Articles
Original Article
Investigating the Cause–Effect Relationship Between Marketing Strategies and Purchase Intentions for Healthy Food Products
Original Article
Cross-Border Trade and Digital Payment: A New Paradigm in Global Business Management
Original Article
A Review of Digital Marketing Practices & Tools
Original Article
Safeguarding the Digital Consumer: A Comparative Legal and Psychological Analysis of Dark Patterns in E-Commerce
...
© Copyright Advances in Consumer Research