Advances in Consumer Research
Issue 2 : 445-458
Original Article
A Study on Women Entrepreneurship Development Through Government and SHGs Intervention in Odisha
 ,
 ,
1
Sri Sri University, Cuttack, Odisha: 754006, India
Abstract

People led by women play an essential role in driving economic growth along with social advancement. Government initiatives together with Self-Help Groups (SHGs) lead the development of women-operated businesses throughout Odisha. Women entrepreneurs find better financial access, learn new skills and establish market connections due to government policies Mission Shakti and National Rural Livelihood Mission. Through their activities, SHGs have boosted microfinance along with structuring collective business practices and promoting social empowerment. Women entrepreneurs face ongoing barriers from restricted market opportunities alongside technological disadvantages and standing cultural obstacles. This study examines both state and self-help group initiatives toward women entrepreneur development in Odisha to assess their current performance while providing recommendations to strengthen economic resilience along with gender equity.

Keywords
Recommended Articles
Research Article
Consumer Protection against Misleading Advertisements and Deceptive Branding: Interplay between Consumer Law and Intellectual Property Rights in India
...
Published: 21/10/2025
Research Article
Predictive Insights: Leveraging Artificial Intelligence for Strategic Business Decision-Making
...
Published: 21/10/2025
Research Article
Deep Learning-Based Consumer Preference Prediction System for Personalized Digital Campaigns
...
Published: 19/10/2025
Research Article
Competition Law and Market Regulation: Managerial Challenges and Strategic Opportunities
...
Published: 21/10/2025
Loading Image...
Volume 2, Issue 2
Citations
121 Views
374 Downloads
Share this article
© Copyright Advances in Consumer Research