Advances in Consumer Research
Issue:5 : 2031-2037
Original Article
A Systematic Literature Review on the Impact of Artificial Intelligence on Employment Dynamics
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School of Liberal Education, Galgotias University, Greater Noida, India
Abstract

The rapid evolution of Artificial Intelligence (AI) has brought both optimism and anxiety about its impact on the labor market. While AI promises enhanced productivity and new job creation, it simultaneously threatens displacement of routine and low-skill jobs. This systematic literature review (SLR) synthesizes findings from 2010 to 2024, examining 30 peer-reviewed articles across sectors and geographies. The review explores five key themes: job displacement, job creation, workforce skill transformation, sectoral variations, and policy implications. Findings reveal a paradoxical trend: AI is both a destroyer and creator of jobs, with the net impact highly dependent on industry readiness, education systems, and national AI policies. The paper highlights the urgent need for reskilling strategies, ethical governance, and inclusive policymaking to shape a human-centric AI future.

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