Advances in Consumer Research
Issue 4 : 148-161
Original Article
An Empirical Study on the Relationship between Demographic Factors and Entrepreneurial Intention among Students of Higher Educational Institutions in India
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1
Research Scholar, Faculty of Commerce, Banaras Hindu University, Varanasi, India
2
Professor, Faculty of Commerce, Banaras Hindu University, Varanasi, India
3
Assistant Professor, Faculty of Commerce, Banaras Hindu University, Varanasi, India
Abstract

This study examines the relationship between demographic factors (Age, Educational Qualification, Area of Study, and father’s occupation) on Entrepreneurial Intention (Personal Attitude, Subjective Norms, and Perceived behavioral control) among students in higher educational institutions in India. The study uses a structured questionnaire to conduct a survey administered to students in Higher Educational Institutions in Uttar Pradesh. The data collected were analyzed using the Kruskal-Wallis test, and it was found that students had a high level of intention to start entrepreneurial ventures

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