The concept of neurofinance, which merges neuroscience and finance, has been developed to understand the psychological and neurological underpinnings of financial decision-making. By using brain imaging technologies and psychological assessments, researchers can observe how different areas of the brain are activated during financial decisions, such as risk-taking, investing, and saving. This interdisciplinary approach provides deeper insights into the emotional and cognitive processes influencing financial behavior, challenging traditional economic theories that assume rationality. Neurofinance aims to improve financial decision-making models by incorporating human psychological complexity, leading to more accurate predictions and better financial strategies. A study on the awareness of Neurofinance and its impact on financial decision-making is crucial as it bridges the gap between neuroscience and financial behavior. By exploring how individuals' understanding of Neurofinance—an interdisciplinary field that combines neuroscience with finance—affects their decision-making processes, such research can illuminate how cognitive and emotional factors influence financial choices. This understanding can lead to more effective financial strategies, improved financial education, and enhanced tools for managing investments and risk. Ultimately, such a study can contribute to optimizing financial outcomes and decision-making practices by integrating insights from brain science into financial theory and practice.