Advances in Consumer Research
Issue 2 : 1079-1091
Original Article
Awareness And Buying Intention of Customers Towards Electric Cars
 ,
1
Research Scholar, Department of Business Administration, Berhampur University, Odisha
2
Assistant Professor, Department of Business Administration, Berhampur University, Odisha
Abstract

Increasing penetration rate of electric vehicles (EVs) is considered among most effective approaches for enabling sustainable transport and mitigating environmental burden. Yet, consumer acceptance continues to be a major problem, particularly in developing countries. This research uses 384 survey responses from a variety of demographics to examine how consumer knowledge and perceived benefits influence electric vehicle attitudes and purchase intentions using the TRA in conjunction with PLS-SEM using SmartPLS. Based on the structural model's findings, being aware of electric cars has a favourable influence on attitude and purchase intention, and perceived advantages have a pretty large positive impact on attitude. One important component of purchasing intent is one's attitude toward electric automobiles, which is discovered to partly mitigate the influence of knowledge on purchasing intent. Taken as a whole, the findings indicate that raising consumer awareness and providing information on the benefits of EVs can improve positive attitudes and purchase intentions. The study offers actionable insights for producers of electric vehicles in particular, but also for policy makers, by addressing the critical issue of how to bridge the information gap and focus efforts on raising awareness as well as credibility in the communication to promote EV adoption.

 

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