This research paper examines the evolving landscape of Alternative Dispute Resolution (ADR) mechanisms in addressing novel sports controversies beyond traditional playing field disputes. As the sports industry continues to expand into new domains, including esports, technology-enhanced competition, and name, image, and likeness (NIL) rights, conventional litigation processes prove increasingly inadequate. Through analysis of recent case studies and emerging ADR frameworks, this paper demonstrates how mediation, arbitration, and hybrid resolution models are being adapted to address these unprecedented challenges. The research identifies significant advantages of ADR in sports contexts, including time efficiency, cost-effectiveness, relationship preservation, and specialized expertise. However, it also highlights critical limitations in current frameworks, including jurisdictional challenges, power imbalances, and procedural gaps. The paper concludes by proposing modifications to existing ADR structures, including technology integration, specialized mediator training, and flexible frameworks designed specifically for emerging dispute categories. These findings have significant implications for sports governance bodies, legal practitioners, and athletes navigating an increasingly complex sports landscape where disputes extend far beyond traditional competition concerns...