This research paper comprehensively compares digital advertising and traditional print newspaper advertising in the Indian fast, moving consumer goods (FMCG) sector. It uses Ching's Secret Schezwan Chutney advertisements as a case study to illustrate the point. The paper focuses on two different executions for each campaign, Image 1 is the digital "AAG LAGA DE!" campaign which was promoted on Facebook, Instagram, and YouTube while Image 2 is the print "Agent Ching Attacks" campaign that appeared in Times of India in major metros like Delhi (1, 132, 235 daily circulation), Mumbai (810-365 daily circulation), Bangalore (517-568 daily circulation), and Chennai (255, 000 daily circulation). The investigation covers the visual aesthetics aspects such as typography, grid layout, colour story, and graphic design evaluation; neuromarketing ideas including emotional priming, transfer of source, credibility, direct and indirect vision impact, and subliminal processing; measurable results like engagement rates, click, through rates, cost, per, acquisition, and trackability; thorough media planning and budget allocation strategies; and the efficacy of headlines and slogans in changing consumer behaviour.

 The paper traces the relationship of almost 11 years between Ching's Secret (₹5, 500 crore brand, Capital Foods was the owner up to Tata Consumer Products acquisition in January 2024 for ₹5, 200 crore) and Isspeshal StratCon LLP, a creative strategy firm led by Chief Storyteller Ashiish V Patil, whose cinematic campaigns, directed by Shaad Ali, Rohit Shetty, and Atlee Kumar, have won many accolades. The results reveal that digital advertising, while offering real, time measurability, surpassed print quite handily in terms of engagement rates (4.2% vs 1.8%) and click, through rates (3.75% vs 0.5%). However, Times of India print editions still have undisputed strengths in terms of credibility perception (15, 25% higher trust scores), engagement duration (4, 8 minutes vs 2, 3 minutes), and cultural legitimacy in Indian consumer consciousness.

The authors argue that a synergistic combination of digital and print, where the former offers targeting accuracy, instant performance evaluation, and rapid optimization while the latter contributes to trust building, demographic penetration of 45+ age groups and tier, 2/3 cities, and cultural authority, essentially forms the most impactful contemporary FMCG advertising strategy in India's dynamic media environment.