Advances in Consumer Research
Issue 4 : 162-173
Original Article
Continuance Usage Behavior in Using Smart Food Delivery Applications: An Application of Expectation Confirmation Model (ECM)
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1
PhD Scholar, KIIT School of Management, KIIT Deemed to be University, India,
2
Professor, KIIT School of Management, KIIT Deemed to be University, India,
Abstract

The advent of smart food delivery applications (SFDAs) has revolutionised the food delivery industry, which has recently experienced astonishing and spectacular growth and is considered a focal point of intense interest. The industry has undergone a complete metamorphosis from a conventional standstill offline marketplace to a galloping digital environment, with the transformation abetted by the advent and proliferation of such innovative smart applications. Previous research has not done a thorough investigation of the complex relationship between service quality, the overall user experience, and the degree of satisfaction gained from the usage of smart food delivery applications (SFDAs) on mobile platforms. Therefore, the present study aims to carefully examine and distinguish the different elements that predict and influence users’ intentions to continue using smart food delivery applications (SFDAs) in Bangladesh by utilising an extended expectation confirmation model (ECM). Researchers show strong interest in formalising the quality of service delivered by SFDAs in their current theoretical understanding, the orchestration model of ECM, to obtain a more complete and refined view of user interactions and satisfaction in this rapidly changing marketplace

 

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Volume 3, Issue 4
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