Advances in Consumer Research
Issue 2 : 1159-1171
Original Article
Cryptocurrency Adoption and Economic Empowerment: Transforming Financial Inclusion in India’s Emerging Markets
 ,
 ,
 ,
1
Research Scholar, Alabbar School of Management, Raffles University, Neemrana, Rajasthan-301705
2
Associate Professor, Alabbar School of Management, Raffles University, Neemrana, Rajasthan-301705
3
Assistant Professor, Alabbar School of Management, Raffles University, Neemrana, Rajasthan-301705
4
Professor, Alabbar School of Management, Raffles University, Neemrana, Rajasthan-301705
Abstract

This study explores the impact of cryptocurrency adoption on financial inclusion within India’s emerging markets. Key constructs such as Financial Inclusion (FI), Perceived Economic Empowerment (PEE), Trust in Financial Institutions (TFI), User Satisfaction (US), and Cryptocurrency Adoption (CA) were analyzed using Structural Equation Modelling (SEM). The findings reveal that CA significantly enhances FI, US, TFI, and PEE. These positively correlated with FI. The results suggest that cryptocurrencies offer a promising solution to address the limitations of traditional financial systems, fostering greater financial inclusion and economic empowerment in India’s growing economy. Future research should examine the role of digital literacy and regulatory frameworks in facilitating cryptocurrency adoption in this context..

Keywords
Recommended Articles
Original Article
Decoding Linkage of Business Intelligence Systems with Organizational Performance of MSMEs in an Uncertain environment
Original Article
Linking Green HRM Practices with Financial Performance: An Analysis from Integrated Reporting of Indian MNCs
Original Article
A Bibliomatric Analysis on the topic of Organisational Behaviour Towards Rainbow (LGBTQA+) Employees
Original Article
Quantifying the Precursors of Customer Sway in the North Indian Digital Marketplace: A Post-TAM Analysis of Trust, Value and Convenience
...
Loading Image...
Volume 2, Issue 2
Citations
274 Views
121 Downloads
Share this article
© Copyright Advances in Consumer Research