Advances in Consumer Research
Issue 4 : 4694-4701
Research Article
Digital Health for All: Building a Patient-Centered Public Health Framework through Telemedicine
 ,
 ,
 ,
1
Professor, School of Pharmaceutical Management, IIHMR University, Jaipur, Rajasthan
2
Professor, School of Business and Management, Jaipur National University, Jaipur, Rajasthan
3
Student, MBA School of Pharmaceutical Management, IIHMR University, Jaipur
4
Associate Professor, Commerce, Government College, Krishan Nagar, Mohinder Garh, Haryana
Received
Aug. 10, 2025
Revised
Aug. 20, 2025
Accepted
Sept. 12, 2025
Published
Sept. 30, 2025
Abstract

In an increasingly digital world, telemedicine and public health are transforming care delivery to be more accessible, personalized, and patient-centric. This presentation highlights how augmented reality (AR) and virtual reality (VR) technologies are changing healthcare delivery through digital platforms, particularly looking at remote and rural spaces that are less served. Telemedicine and digital health technologies have emerged as transformative tools in healthcare delivery, particularly in rural and underserved areas. This article synthesizes findings from three comprehensive reviews on telemedicine's effectiveness, the impact of digital health solutions, and the specific context of telemedicine in India. The integration of these technologies has shown promise in improving access to healthcare, enhancing patient outcomes, and addressing systemic barriers in healthcare delivery. By breaking barriers to access and affording real-time immersive consultations, such advances bring medical expertise much closer to needy patients. At the center of this change is a strong focus on caring for people’s needs. We examine how digital tools are being made for efficiency and to enhance empathy, trust, and engagement between healthcare providers and patients. Despite emerging challenges such as data privacy concerns, digital literacy gaps, and infrastructure limitations, telemedicine continues to evolve as a powerful tool in public health strategy.

Keywords
INTRODUCTION

Telemedicine is a process of providing solutions to healthcare problems by direct consultation with healthcare professionals through digital platforms. It eliminates Geographical barriers, enabling access to treatment without needing physical visits. This process is really required for Rural areas and those with limited mobility. Research will focus on the effectiveness of diagnosis and treatment of most chronic conditions. Telemedicine refers to the use of telecommunications technology to provide healthcare services remotely. It encompasses a range of applications, including teleconsultations, remote monitoring, and digital health tools. The COVID-19 pandemic has accelerated the adoption of telemedicine, highlighting its potential to bridge gaps in healthcare access, especially in rural areas where traditional healthcare services are limited. The World Health Organization (WHO) defines telemedicine as the delivery of healthcare where distance is a critical factor, utilizing information and communications technology for diagnosis, treatment, and prevention of diseases. (Saigí-Rubió et al., n.d.) Convenience in healthcare refers to providing timely and easily accessible medical services. Telehealth reduces waiting times and offers flexible scheduling. Through that research, we can easily discover the impact of patient engagement on digital services, and it also examines whether health outcomes improved through these services. Accessibility ensures inclusive healthcare services to all, regardless of location, economic status, or physical ability. Digital health platforms can bridge the gap between patients and doctors. This research will investigate how telemedicine addresses disparities in healthcare access.(Organization, 2022)

 

Digital health contains technologies like mobile health apps and telehealth platforms. These technologies monitor the health systems of patients, and according to that, provide preventive measures and provide doctor consultations. It also measures trends and areas for future development. Healthcare services include preventive, diagnostic, and therapeutic patient care through different delivery methods. Through that research, we can get an idea of incorporating traditional medical services with digital tools, which helps patients promptly. The primary goal is to make strategies for seamless healthcare delivery.(Scott et al., 2020)

 

Patient satisfaction in digital health is the most important factor to consider because we can measure the performance of the digital tool, whether it needs any improvement, and whether health outcomes are improving. The research will explore the relationship between convenience, accessibility, and patient experience. This research aims to explore the intersection of telemedicine, public health, and emerging digital technologies, focusing on how AR and VR can enhance patient-centered care while addressing the challenges that accompany their implementation and how telemedicine, as a key component of digital health, can enhance public health outcomes through a patient-centric approach by improving the affordability and accessibility of healthcare services. Investigating how telemedicine can reduce wait times, streamline healthcare processes, and enhance the efficiency of healthcare delivery, thereby improving patient satisfaction and outcomes by examining current trends and future directions, this study seeks to contribute to the ongoing conversation about the role of digitalization in improving public health outcomes and ensuring equitable access to healthcare for all.(Saliba et al., n.d.) Telemedicine aims to bridge the gap between healthcare access and rural, underserved regions by overcoming geographical barriers and offering visual consultations. To assess how Telemedicine can monitor and Manage Chronic diseases, help patients adhere to treatment plans, and track their health status remotely.(Senbekov et al., 2020)

 

The Impact of Telemedicine on Healthcare Access

Increased access to care, telemedicine has significantly improved access to healthcare practitioners for individuals in remote locations, allowing them to receive consultations and treatment without extensive travel (Maita et al., 2024). This is particularly beneficial for populations in rural areas, where healthcare facilities are often scarce. Digital health tools, such as mobile health applications and wearable devices, facilitate better disease management and timely interventions, improving health outcomes. For instance, remote monitoring systems enable healthcare providers to track patients' vital signs and symptoms in real time, contributing to better medication adherence and early intervention in emergencies.

 

Cost-effectiveness, telemedicine is often more cost-effective than traditional healthcare delivery methods, reducing the financial burden on patients and healthcare systems. (Sood et al., 2007). The ability to conduct consultations remotely minimizes travel costs and time for patients and healthcare providers. A study highlighted that telemedicine consultations could significantly save healthcare costs, particularly for chronic disease management, where regular follow-ups are essential.

 

Effectiveness of Telemedicine Applications

Clinical effectiveness, research has shown that telemedicine can be effective in various medical specialties, including cardiology, neurology, and psychiatry. For instance, studies have demonstrated the accuracy of remote cardiac auscultation and the successful management of chronic conditions through telehealth. The use of telemedicine in oncology has proven beneficial for palliative care, early detection, and rehabilitation, addressing the rising incidence of cancer in India. Telemedicine facilitates consultations with oncologists, allowing for timely interventions and better management of cancer patients. (Journal & 1995, 1995)

 

Patient satisfaction with telemedicine services is generally high, with many patients reporting that telehealth consultations are comparable to in-person visits. However, some patients prefer face-to-face interactions, particularly in sensitive consultations, indicating the need for a hybrid approach to care.(Chowhan, 2016; Sharma Sudhinder Singh Chowhan, 2013)

 

Barriers to Telemedicine Implementation

Technological barriers, limited access to high-speed internet, and digital devices remain significant barriers to the widespread adoption of telemedicine, particularly in rural areas (Maita et al., 2024). The digital divide highlights the need for investment in rural broadband infrastructure to ensure equitable access to telemedicine services. Digital literacy is another challenge, as many individuals in underserved populations may lack the skills to use digital health tools effectively. A study found that only 11% of older adults in rural India had digital literacy, which hinders their ability to access telemedicine services.(Chowhan, 2022, 2024)

 

Policy and infrastructure challenges, lack of a robust regulatory framework, and reimbursement policies for telemedicine services can hinder its implementation (Grigsby et al., 1995). Policymakers must address these issues to facilitate the integration of telemedicine into the healthcare system. The COVID-19 pandemic has exposed the fragmentation of healthcare delivery systems, emphasizing the need for strong primary healthcare networks to support telemedicine initiatives.(Chowhan & Vora, 2024; Shailesh Mishra, 2020; D. M. Sharma & Chowhan, 2015; P. Sharma & Chowhan, 2020)

 

Future Directions and Recommendations

Enhancing infrastructure, investment in broadband infrastructure is crucial to ensure equitable access to telemedicine services in rural areas. Government initiatives to supply optical fibres to rural areas should be prioritized to connect healthcare facilities with larger hospitals and medical colleges. Training programs for healthcare providers on telemedicine technologies and practices can enhance service delivery and patient engagement. Continuing medical education modules can help practitioners stay current with technological, ethical, and legal issues.(Bashshur et al., 2000; Journal & 1995, 1995; Waller et al., 2018)

 

Research and evaluation, ongoing research is needed to evaluate telemedicine applications' long-term effectiveness and cost-effectiveness across various healthcare settings. Future studies should focus on understanding the specific needs of marginalized populations to tailor telemedicine solutions effectively. Developing empirical guidelines for the appropriate use of telemedicine services can help mitigate concerns about overuse and ensure that patients receive necessary care.(Insight & 2017, 2017)

 

Research Gap

While telemedicine has gained traction globally, existing literature often emphasizes technological capabilities and general adoption trends.

  • To examine telemedicine from a patient-centric perspective, incorporating affordability and accessibility. Explore the interplay between digitalization, public health objectives, and telemedicine outcomes in resource-constrained settings.
  • Provide holistic insights into the systemic and operational challenges hindering widespread telemedicine implementation. Moreover, it offers region-specific evidence, particularly for developing countries with evolving digital health infrastructure.

 

This study addresses these gaps by offering a multi-dimensional, patient-focused telemedicine evaluation within the public health framework.

 

Research Design

The study follows a mixed qualitative approach combining a systematic literature review with case study analysis. While the systematic review synthesizes global evidence on telemedicine and digital health adoption, including selected case studies, it provides contextual depth, especially regarding India’s rural and underserved healthcare settings. This dual approach ensures breadth and depth in analyzing how telemedicine reshapes patient-centered public health.

 

Research Objectives

  • To evaluate the impact of telemedicine and digital health technologies on healthcare access and patient outcomes.
  • To explore real-world case studies demonstrating telemedicine’s effectiveness in bridging healthcare gaps.
  • To propose a scalable patient-centered public health framework through telemedicine integration.

 

Data Sources

  • Secondary Data Sources
    • Peer-reviewed journal articles (2015–2025).
    • WHO, Ministry of Health and Family Welfare (India), and NITI Aayog reports.
    • Systematic reviews and meta-analyses on telemedicine effectiveness.
    • NGO/industry reports on digital health adoption.
  • Case Study Sources
    • eSanjeevani National Telemedicine Service (India) – Government-led initiative offering free consultations.
    • XRHealth – Bringing VR Therapy into People’s Homes
    • Augmedics xvision – AR for Spinal Precision
    • Aravind Eye Care (India) – Tele-ophthalmology program expanding eye care access.

 

Sampling and Selection Criteria

    • Studies that measure healthcare access, patient satisfaction, cost reduction, or clinical outcomes through telemedicine and AR/VR.
    • Cases were chosen based on relevance to rural/underserved healthcare delivery. Diversity of models (government, private, NGO, and global). Availability of outcome data (patient reach, consultation volume, cost savings, or qualitative feedback).
RESEARCH METHODS
    • Systematic Literature Review, following PRISMA guidelines to identify, screen, and analyze telemedicine research.
    • Each selected case was evaluated across four dimensions: access Expansion (How many patients reached? Which regions targeted?) Patient-Centric Design (Did empathy, trust, or patient engagement be highlighted?) Clinical Effectiveness (Were outcomes improved?) Scalability & Sustainability (Can the model be replicated nationally/internationally?). Findings from case studies were compared with insights from global reviews to propose a hybrid model suitable for public health systems.

 

Case studies

eSanjeevani – Bringing Healthcare to Rural Doorsteps (India)

In India, where access to quality healthcare in rural areas remains a significant challenge, the government’s eSanjeevani initiative emerged as a game-changer. Designed as a free telemedicine service, it connects patients in remote villages with doctors nationwide, enabling them to receive timely medical advice without traveling long distances. As of early 2024, the platform has recorded over 200 million consultations, a testament to its reach and relevance. Patients who once had to take a day off work and spend money on transport can now speak to a doctor from the comfort of their home. What makes this initiative truly patient-centric is its simplicity and inclusiveness; it does not demand tech-savviness or high-end smartphones, making digital healthcare more human and more reachable.

 

Aravind Eye Care Tele-Ophthalmology

Technology like VR headsets (e.g., Oculus, Pico) is used at home in the USA and Israel.
XRHealth is making healthcare more immersive by delivering virtual therapy sessions at home. Patients who need physical rehabilitation or mental health support (like anxiety or PTSD treatment) wear a VR headset and are virtually “transported” into guided therapy environments.

Doctors and therapists track their progress remotely and tailor the exercises accordingly. This makes care more engaging, especially for long-term therapy, and it works even if you are hundreds of miles from the clinic.(Mitchell et al., 2019) It is instrumental in complex spinal operations where precision is everything. Moreover, specialists can join remotely to help plan the surgery using shared AR models when specialists are not physically present.

 

Practo

At the heart of practos excrescency is its telemedicine indulgence which was significantly accelerated during the covid- 19 epidemic the company reacted fleetly to the growing want for remote care by optimizing its online discussion platform it shifts not only helped reduce the strain on in- person healthcare installations but also assured that cases could safely and accessibly access medical guidance from their homes Practos path is especially patient- centric the platform allows druggies to elect from a broad network of vindicated croakers across colorful firmaments icing translucency through conditions and patient reviews consultations are accessible in multitudinous languages making the indulgence more inclusive for indias linguistically different population also the cost of consultations is frequently lesser than traditional in- clinic visits enhancing affordability for a wider demographic. (Insight & 2017, 2017)

 

One of the most poignant aspects of practos telehealth model is its reach people abiding in league two and league three metropolises where access to quality healthcare is frequently restricted have especially served cases who preliminarily had to travel long distances for a specialist discussion can now connect with educated croakers via videotape or audio calls saving time trip charges and in numerous cases perfecting timely opinion and treatment. Beyond individual care, Practo has also partnered with country governments and commercial guests to deliver scalable health results for cases during the epidemic. It partnered with several public health services to give virtual COVID consultations, helping reduce sanitarium crowding and implicit contagion transmission.(El-Tallawy et al., 2024).

 

Telemedicine Usage in India: Over 14 crore teleconsultations delivered since its launch in 2019, serving both OPD and doctor-to-doctor consultations (as of 2025). Used across 36 states/UTs, with significant uptake in rural areas.

 

Digital Divide: Around 70% of India’s population lives in rural areas, but rural internet penetration remains lower (approx. 38–40%). This affects the adoption of telemedicine and AR/VR-based healthcare.

 

Healthcare Infrastructure Gaps: India has only one doctor per 834 people (close to the WHO norm of 1:1000, but unevenly distributed). Rural regions face a shortage of specialists; telemedicine bridges this gap.

 

Patient-Centric Impact: Studies show a 30–50% reduction in travel costs and time for patients using teleconsultation. Patient satisfaction rates with telemedicine in India are reported at 80–90%, especially for follow-up consultations.

 

Policy and Government Push: National Digital Health Mission (NDHM) and Ayushman Bharat Digital Mission (ABDM) promote digital health IDs and integration of telemedicine into mainstream healthcare.

 

SWOT or Thematic Analysis for Case Studies

  • What: Apply qualitative coding to case study evidence (eSanjeevani – Bringing Healthcare to Rural Doorsteps (India), Augmedics xvision – AR for Spinal Precision, XRHealth – Bringing VR Therapy into People’s Homes, and Practo)(Swot Analysis Telemedicine - Google Scholar, n.d.)
  • Why: To extract strengths, weaknesses, opportunities, and threats for scaling models.(Papers & 2020, n.d.)

 

SWOT Analysis of Telemedicine Case Studies

eSanjeevani (Government of India Telemedicine Service)

Strengths

·     Nationwide coverage: implemented across 36 states/UTs.

·     Free consultations; patient-centered with 14+ crore consultations (as of 2025).

·     Strong government backing under the Ayushman Bharat Digital Mission.

·     Bridges doctor shortages in rural PHCs/CHCs through a hub-and-spoke model.

Weaknesses

·     Heavy reliance on internet connectivity and digital literacy.

·     Limited integration with hospitals beyond public facilities.

·     User experience issues (lag, accessibility for elderly/illiterate patients).

 

Opportunities

·     Can integrate AI-driven triage and multilingual chatbots for inclusivity.

·     Expansion into chronic disease management and mental health.

·     Linkage with ABHA digital health IDs for longitudinal patient records.

Threats

·     Data privacy and cybersecurity concerns with centralized health records.

·     Unequal adoption across states (urban–rural digital divide).

·     Sustainability depends on continued political and financial commitment.

 

Aravind Eye Care Tele-Ophthalmology (Private Sector Model)

Strengths

·     Pioneer in specialized telemedicine for rural India.

·     Efficient hub-and-spoke system with trained vision technicians.

·     Affordable and high-volume service model (cross-subsidization approach).

·     Strong emphasis on patient-centered care and community engagement.

Weaknesses

·     Limited to ophthalmology; not a general telemedicine solution.

·     Requires physical infrastructure (vision centers, diagnostic devices).

·     Dependency on referral network for surgical interventions.

Opportunities

·     Expansion into multi-specialty care using the same model.

·     Adoption of AI-assisted diagnostics for eye diseases.

·     Global replication in other low-resource settings.

Threats

·     Over-reliance on philanthropic and cross-subsidization funding.

·     Infrastructure disruptions (power/internet) in rural areas.

·     Rapid entry of private eye-care teleconsultation platforms.

 

Cross-Case Thematic Insights

From qualitative coding of the above case studies, the following themes emerged:

  1. Access & equity for all digital models expand healthcare access, especially in underserved regions. However, affordability (Apollo) and digital literacy (eSanjeevani) remain barriers.
  2. Technology & innovation, AR/VR integration, and AI diagnostics present future opportunities across models.
  3. Patient centeredness, Aravind demonstrates strong community-based empathy; Apollo builds trust through brand reputation; eSanjeevani emphasizes inclusivity but faces usability challenges.
  4. Sustainability & scale: Government backing ensures eSanjeevani's scale, while private models thrive on innovation and flexibility. Long-term sustainability depends on financial models and regulatory frameworks.
  5. Threat landscape, common threats include digital divide, privacy issues, and policy uncertainty.

 

Patient-Centered Digital Public Health Framework for Telemedicine

Drawing from the SWOT analysis of case studies such as eSanjeevani and Aravind Eye Care, a Patient-Centered Digital Public Health Framework can be developed to operationalize the vision of Digital Health for All. This framework has five key pillars: access and equity, technology and innovation, patient-centered care, sustainability and scale, and governance and trust. (Dvoryadkina et al., n.d.)

 

First, access and equity form the foundation of digital health expansion. Leveraging strengths from existing models, such as eSanjeevani’s nationwide reach and Aravind’s community-driven hub-and-spoke system, the framework emphasizes hybrid collaboration between government, private players, and NGOs to ensure inclusive outreach. Free or low-cost consultations must remain central to guarantee affordability, particularly for vulnerable populations in rural areas.

 

Second, technology and innovation drive the evolution of telemedicine services. To overcome literacy barriers, opportunities exist to integrate advanced tools such as AI-driven triage systems, AR/VR for immersive consultations, wearable-based remote monitoring, and multilingual interfaces. Linking these innovations with the Ayushman Bharat Digital Mission (ABDM) and digital health IDs will allow seamless access to patient records and improve continuity of care.

 

Third, the framework places strong emphasis on patient-centered care. Unlike conventional models prioritizing efficiency, telemedicine must foster empathy, trust, and engagement. This involves building user-friendly platforms accessible to the elderly and digitally illiterate, ensuring follow-up consultations, and addressing chronic disease management and mental health needs. Aravind Eye Care offers a compelling example of how community-based trust can be embedded into digital models.

 

Fourth, sustainability and scale are critical for long-term success. Public–private partnerships (PPPs) can ensure financial viability while expanding outreach through primary health centers (PHCs) and community health centers (CHCs). Low-cost device innovation tailored to rural India, such as mobile diagnostic kits and solar-powered telehealth units, will enhance scalability.

 

Finally, governance and trust serve as the backbone of the framework. Clear regulatory guidelines for telemedicine practice, robust data privacy and cybersecurity protections, and structured digital literacy initiatives for providers and patients are essential to minimize threats such as privacy breaches, uneven adoption, and commercial bias.

 

Together, these five pillars form a strategic cycle that builds on existing strengths, mitigates weaknesses, leverages opportunities, and addresses threats. By doing so, the proposed framework provides a roadmap for scaling telemedicine into a truly patient-centered, inclusive, and empathetic public health ecosystem. The outcome is a healthcare system where no one is left behind, and every patient, irrespective of geography or socioeconomic status, feels seen, heard, and cared for in the digital era.(Organization, 2022)

RESEARCH FINDING

Integrating systematic evidence and real-world case experiences provides a holistic understanding of telemedicine’s potential. The study proposes a practical, scalable, and empathetic patient-centered public health framework by analyzing successes and barriers. The results can guide policymakers, healthcare providers, and digital innovators in designing inclusive healthcare ecosystems.(Saigí-Rubió et al., n.d.)

 

Telemedicine is changing how people in rural areas get the care they need. Instead of facing long trips to distant clinics or hospitals, patients can now connect with doctors and specialists right from their own communities, sometimes even from home. This is especially helpful for those with trouble traveling, whether because of distance, limited transportation, or health conditions.(Abdalla, 2019)

 

By using digital tools and new technologies like augmented and virtual reality, telemedicine makes it easier for rural patients to access expert advice and ongoing support. These technologies create more personal and interactive experiences, helping patients feel heard and understood by their healthcare providers. One of the most significant benefits is convenience. Telemedicine reduces waiting times, lets people schedule appointments more flexibly, and eliminates the need for expensive or time-consuming travel. This means patients can get care when needed, without putting their lives on hold. For people with long-term health issues, telemedicine offers a lifeline. It allows doctors to monitor patients’ health from afar, provide timely advice, and help them stick to their treatment plans. This ongoing support can make a real difference in managing chronic diseases and keeping people healthier. Of course, there are still challenges. Not everyone in rural areas has reliable internet or the skills to use digital health tools. There are also concerns about privacy and security when sharing health information online. However, as technology improves and more people become comfortable with digital health, these barriers can be overcome.

 

Ultimately, telemedicine is about making sure everyone, no matter where they live, has access to good healthcare. It helps bridge the gap between cities and rural communities, making care fairer and more inclusive. Patients feel more connected to their providers, and everyone benefits from a healthcare system that puts people first. Telemedicine significantly reduces travel and consultation costs, improving remote access. However, internet connectivity and device literacy remain barriers. While patient-centricity appreciates convenience and reduced wait times, emotional connection and trust with providers are perceived as weaker in virtual settings. Digitally literate users show higher engagement and satisfaction. However, gaps in digital infrastructure and the digital divide affect equitable access. Telemedicine contributes to chronic disease management, follow-ups, and mental health services, supporting broader public health goals. Key barriers include inconsistent regional policies, a lack of training among healthcare professionals, data privacy concerns, and the absence of standardized platforms.

CONCLUSION

Telemedicine and digital health technologies hold significant potential to transform healthcare delivery, particularly in rural and underserved areas. By addressing barriers to access and enhancing the quality of care, these innovations can lead to improved health outcomes and greater equity in healthcare. Continued investment in technology, infrastructure, and research will be essential to realize the full benefits of telemedicine in the evolving healthcare landscape.

 

The convergence of telemedicine, digital health platforms, and immersive technologies such as AR and VR is redefining how healthcare is delivered, particularly in rural and underserved regions. This study highlights that beyond improving efficiency, digital health solutions hold the potential to humanize healthcare by strengthening trust, empathy, and engagement between providers and patients. Evidence from systematic reviews and selected case studies demonstrates that telemedicine can expand access, reduce travel and cost burdens, and enhance patient satisfaction while supporting public health strategies aimed at inclusivity. However, the pathway to universal digital health is not without challenges. Infrastructure gaps, digital literacy barriers, and concerns around data privacy remain pressing issues that require systemic policy interventions. Despite these constraints, the rapid evolution of telemedicine initiatives such as eSanjeevani in India and global best practices from the UK and USA illustrate that scalable, sustainable, and patient-centered digital health ecosystems are achievable. The research underscores that telemedicine must be viewed as a tool for efficiency and a transformative medium for equitable and empathetic care. Telemedicine can be a cornerstone of a patient-centered public health framework by integrating best practices, fostering digital inclusivity, and addressing systemic challenges. In moving toward “Digital Health for All”, the ultimate goal is to ensure that no individual feels excluded, and every patient, irrespective of geography or socioeconomic status, feels seen, heard, and cared for in the digital era.

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Volume 2, Issue 4
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