Advances in Consumer Research
Issue:6 : 1731-1737
Original Article
Digital Pricing Twins: A Real-Time AI Model for Consumer Behavior and ROI Optimization in Global Trade
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1
Associate Professor, MBA, Nehru Institute of Information Technology and Management, Coimbatore, Tamil Nadu, India,
2
Professor and Head, Dr.N.G.P Institute of Technology,
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Assistant Professor, Department of Business Management, St. Mary's College, Yousufguda, Telangana, Hyderabad, India,
4
Assistant Professor, Department of Commerce, Shyama Prasad Mukherji College for Women, Punjabi Bagh, New Delhi (West),
5
Assistant Professor, Department of Management, Institute of Hospitality, Management and Sciences, Pauri Garhwal, Kotdwar, Uttarakhand,
6
Assistant Professor, Business Administration, Maharaja Surajmal Institute, C-4, Janak Puri, New Delhi- 110058, India,
Abstract

Digital Pricing Twins represent a new class of AI-driven computational models designed to simulate real-time consumer behavior, predict cross-market demand shifts, and optimize pricing decisions in global trade. As international markets grow increasingly volatile due to fluctuating supply chains, geopolitical risks, and digital retail expansion, traditional pricing methods fail to react quickly enough to capture value or prevent revenue leakage. This study proposes a real-time Digital Pricing Twin framework that integrates multimodal data streams, including transactional records, macroeconomic indicators, behavioral signals, and competitor dynamics, into a continuously learning AI engine. The model replicates consumer decision pathways, performs scenario forecasting, and identifies pricing strategies that maximize ROI across regions. Using reinforcement learning and hybrid econometric-deep learning algorithms, the pricing twin adapts to market changes instantly, enabling firms to test virtual pricing experiments before deploying them in the real world. Experimental simulations demonstrate significant gains in price accuracy, revenue lift, and demand elasticity prediction when compared to conventional pricing analytics. By bridging behavioral modeling with real-time AI optimization, Digital Pricing Twins offer a scalable and intelligent solution for global industries seeking competitive, data-driven pricing strategies..

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