The automobile sector all over the world is getting transformed by enhancing safety, in-vehicle experience and connected devices using Internet of Things (IoT). The driving experience by the customer is redefined by advanced technological features such as vehicle diagnostics and telematics. The passenger vehicle buying journey is reshaped by the advancement of digital sales channels and seamless data connectivity of 5G technology. The expectations of consumers who value convenience and transparency  from India’s online automotive market demands significantly the  virtual showrooms, e-commerce options, and augmented reality tools. To attain the competitive advantage in the ever changing market and consumer expectations there is a greater requirement to cope with the change. Coping with the expectations of the consumers in who look for clear information from the sales executives in the showroom is a challenging consumer environment for these executives. Hence it is always a requirement for a sales person to be aware of himself in terms of knowledge to be given to the consumer and his emotions. Such executives would be able to regulate their emotions according to the situations can show empathy in understanding the feelings of fear, anxiety and irritation while talking or presenting to prospects and customers. Such qualities of sales executives contributes to their Emotional Intelligence (EI) which helps to project their professional expertise. For last two decades there are many researchers proved the importance of EI in the personal and professional growth. In this context this research was attempted to understand the EI level of sales executives and their sales performance working in various auto mobile showrooms located in Coimbatore. Questionnaires on EI and Job performance were used to collect the data and the results corroborates with other researches that sales performance depends on the EI too.