Advances in Consumer Research
Issue 2 : 692-699
Original Article
Employee Engagement: The Psychology Behind the Manipulation of Human Needs
 ,
1
Research Scholar, Dept of Humanities & Social Sciences, AU College of Engineering, Andhra University, Visakhapatnam – 530003
2
Professor and HoD, Dept of Humanities & Social Sciences, AU College of Engineering, Andhra University, Visakhapatnam - 530003,
Abstract

Employee engagement has emerged as a central theme in organizational psychology and human resource management, consistently linked to outcomes such as productivity, innovation, and employee retention. Traditionally regarded as a reflection of well being and organizational commitment, engagement is now increasingly examined through the lens of psychological mechanisms and ethical considerations. This paper traces the historical development of engagement theory, from early motivational frameworks to contemporary multidimensional models, and synthesizes the key drivers that sustain engagement, including autonomy, purpose, and social exchange. It further explores how organizations cultivate and maintain engagement, while also addressing the risks of instrumentalizing human needs for performance gains. By integrating insights from motivational theory, behavioral psychology, and organizational practice, the analysis highlights both the potential and the pitfalls of engagement strategies. The discussion concludes with ethical reflections and practical recommendations aimed at fostering authentic, sustainable engagement that enhances organizational outcomes while safeguarding employees’ psychological integrity and dignity..

Keywords
Recommended Articles
Original Article
Behavioral Finance Insights Shaping Risk Perception and Investment Decisions in Volatile Financial Markets
...
Original Article
Scholarship On Biomedical and Health Informatics Education
Original Article
Career Optimism through Career Adaptability and Psychological Capital
...
Original Article
Digitalisation Of Human Resource in The Age of Industry 4.0: A Review of Hr Practices and Its Challenges in Manufacturing Organisations
Loading Image...
Volume 3, Issue 2
Citations
97 Views
81 Downloads
Share this article
© Copyright Advances in Consumer Research