Advances in Consumer Research
Issue 4 : 3929-3933
Research Article
Ethics in Indian Business: Historical Perspectives and Contemporary Challenges
 ,
 ,
 ,
1
Department of Management Studies, St. Joseph’s College (Autonomous), (Affiliated to Bharathidasan University,
2
Department of Commerce, Ettumanoorappan College, (Affiliated to Mahatma Gandhi University),
3
Christ university Bengaluru
Received
Aug. 18, 2025
Revised
Aug. 27, 2025
Accepted
Sept. 4, 2025
Published
Sept. 15, 2025
Abstract

This conceptual paper delves into the historical roots and contemporary manifestations of unethical business practices in India. It recognizes the emergence of unethical business as a recognized phenomenon during the Second World War, with a notable rise in academic, journalistic, and legal concerns about ethics in the nineties. The distinction between corruption among the poor and the rich is explored, particularly within the context of globalization. Moreover, the paper highlights the danger of attributing unethical practices solely to systemic failures and advocates for a deeper consideration of natural property rights in the realm of intellectual property. The significance of consciousness ethics over mere intellectual ethics is also emphasized, emphasizing the moral decision-making process of individuals within organizations.

Keywords
INTRODUCTION

The landscape of business ethics in India has indeed undergone significant evolution, influenced by a multitude of factors including historical events, global trends, and socio-economic changes. One pivotal period that marked a turning point in India's business ethos was the Second World War. During this time, unethical business practices such as profiteering and hoarding began to gain recognition and scrutiny  (Srivastava, 2024). The war-induced scarcity of essential goods and the economic disruptions it caused led to a heightened awareness of the ethical dimensions of business conduct. Post-independence, India's economic policies and regulatory frameworks played a crucial role in shaping business ethics. The mixed economy model adopted by the country emphasized state intervention in key sectors, which in turn necessitated ethical considerations in business dealings with the government and public sector entities (Ramachandran, 2020). However, despite such regulatory oversight, instances of corruption and unethical practices persisted, particularly in the realms of licensing, permits, and procurement.

 

The 1990s marked a significant shift in India's business landscape with economic liberalization and globalization. This period witnessed a surge in private sector participation, foreign investments, and technological advancements. Alongside these changes, there was a growing realization of the importance of ethics in business, driven by both internal factors such as corporate governance reforms and external pressures like international standards and investor expectations (Arasu, 2008). Academic institutions, think tanks, and industry bodies started placing greater emphasis on ethics education and training. This led to the integration of ethical principles into business curricula, executive development programs, and corporate governance guidelines. The media also played a vital role in highlighting ethical lapses and fostering public discourse on business ethics, further pushing companies to adopt transparent and responsible practices (Manhas, 2020). Legislation and legal frameworks also evolved to address ethical concerns in business. The Companies Act, 2013, for instance, introduced provisions related to corporate social responsibility (CSR), requiring certain companies to allocate resources towards social and environmental initiatives. Additionally, the establishment of specialized bodies like the National Corporate Governance Committee and Securities and Exchange Board of India (SEBI) further strengthened regulatory oversight and accountability  (Arasu, 2008).

 

Today, the landscape of business ethics in India continues to evolve, propelled by factors such as technological disruption, sustainability imperatives, and stakeholder activism. Companies are increasingly recognizing that ethical conduct is not just a regulatory compliance issue but a strategic imperative for long-term success and societal impact. As India deal the complexities of a rapidly changing global economy, the emphasis on ethics in business is expected to remain a central theme, shaping organizational cultures and decision-making processes.

ETHICAL DIMENSIONS IN INDIAN BUSINESS

Understanding the ethical dimensions in Indian business necessitates a deep dive into the complex dynamics of corruption across different strata of society. One critical aspect is the distinction between corruption among the poor and the rich, which requires nuanced analysis. Historically, corruption in India has often been associated with bureaucratic red tape, bribery, and unethical practices aimed at circumventing regulations. This phenomenon has affected businesses at various levels, from small-scale enterprises to large corporations, impacting their ability to operate efficiently and ethically  (Arasu, 2008). Globalization has further complicated the ethical landscape by blurring traditional boundaries and exposing businesses to diverse socio-economic environments. In the pursuit of economic gains and market expansion, companies may face ethical dilemmas concerning bribery, collusion, and exploitation. For instance, in sectors like real estate, infrastructure, and government contracts, the temptation to engage in corrupt practices to secure favourable deals or approvals can be significant.

 

One of the challenges in addressing corruption in Indian business is the prevalence of informal networks and cultural norms that sometimes condone unethical behaviour. The concept of "jugaad," or finding creative solutions through informal channels, can sometimes cross ethical boundaries, leading to conflicts between legality and morality. Moreover, the unequal distribution of wealth and power exacerbates the divide between the rich and the poor, influencing ethical decision-making within businesses (Srivastava, 2024). To manage with these complexities, businesses operating in India must adopt a holistic approach to ethics that goes beyond mere compliance with regulations. This involves fostering a culture of integrity, transparency, and accountability across all levels of the organization. Implementing robust anti-corruption measures, promoting ethical training and awareness among employees, and engaging in responsible business practices are essential steps towards fostering a more ethical business environment. Furthermore, collaboration between the public and private sectors, civil society organizations, and regulatory bodies is crucial in combating systemic corruption and promoting ethical conduct (Manhas, 2020). Initiatives such as corporate social responsibility (CSR) programs, ethical sourcing practices, and whistleblower protection mechanisms can contribute to building trust and credibility in the business community.

 

Ultimately, unravelling the complexities of ethical dilemmas in Indian business requires a multi-dimensional approach that considers historical contexts, socio-economic disparities, and global influences. By promoting a culture of ethics and integrity, businesses can contribute positively to society while also safeguarding their reputation and long-term sustainability in an increasingly interconnected world.

 

Systemic Failures and Ethical Responsibility

Addressing unethical business practices involves grappling with the complex interplay of systemic failures and individual moral agency within organizations. Systemic factors, such as weak regulatory frameworks, institutionalized corruption, and cultural norms that tolerate unethical behavior, undoubtedly contribute to the prevalence of misconduct in business. These systemic failures create environments where unethical practices can thrive, making it challenging for individuals to navigate ethical dilemmas (Srivastava, 2024). However, it is essential to avoid the trap of solely attributing unethical behavior to systemic issues  (Manhas, 2020). While systemic factors create conducive conditions for misconduct, individuals within organizations possess moral agency and must take responsibility for their actions. Ethical decision-making is not a passive process dictated solely by external circumstances; it is an active and conscious choice that individuals make based on their values, principles, and integrity.

 

Organizational leaders, in particular, bear a significant ethical responsibility in fostering a culture of integrity and accountability. They play a crucial role in setting the tone at the top, establishing clear ethical standards, and providing guidance on ethical conduct. Leaders must lead by example, demonstrating a commitment to ethical behavior and holding themselves and others accountable for upholding moral principles. At the same time, employees at all levels of an organization also share responsibility for ethical conduct (Srivastava, 2024). They must be empowered to speak up against unethical practices, report misconduct through proper channels, and actively contribute to creating an ethical work environment. Training programs, whistleblower protection mechanisms, and regular ethical discussions can help cultivate a culture where ethical decision-making is prioritized and valued. Moreover, stakeholders such as customers, investors, and regulatory bodies also play a role in shaping ethical behavior within organizations. They exert pressure on businesses to adhere to ethical standards, demand transparency and accountability, and reward responsible conduct. Engaging with stakeholders, seeking feedback, and addressing concerns can help organizations align their practices with ethical expectations and societal values.

 

Thus, addressing unethical business practices requires a comprehensive approach that acknowledges both systemic failures and individual moral agency. While systemic reforms are necessary to create a more ethical business environment, individuals within organizations must also recognize their ethical responsibilities and actively work towards upholding moral principles in their professional conduct. By fostering a culture of ethics, organizations can build trust, enhance reputation, and contribute positively to society.

 

Natural Property Rights and Intellectual Property

In the context of intellectual property rights (IPR), understanding the concept of natural property rights is crucial for a comprehensive approach to ethical considerations. While legal frameworks provide the structure for protecting intellectual property, the notion of natural property rights delves into the ethical foundations of ownership and innovation. Natural property rights are rooted in the idea that individuals have inherent rights to the products of their labor and creativity, regardless of legal statutes or regulations. Balancing innovation and ethical responsibility within the framework of IPR requires navigating several key considerations (Manhas, 2020). On one hand, robust protection of intellectual property incentivizes innovation by providing creators and inventors with the assurance that their efforts will be rewarded and protected from unauthorized use or exploitation. This encourages investment in research, development, and creative endeavors, leading to technological advancements, artistic expressions, and economic growth. However, the ethical dimension arises from the potential conflicts between exclusive rights granted by IPR and broader societal interests, such as access to essential goods, affordability of medications, and promotion of cultural diversity. Ethical dilemmas emerge when the pursuit of profit or market dominance through intellectual property rights clashes with principles of fairness, social justice, and public welfare. For example, in the pharmaceutical industry, debates often revolve around the balance between protecting drug patents to incentivize innovation and ensuring affordable access to life-saving medications for all segments of society. Similarly, in the digital age, questions arise regarding the ethical use of copyrighted materials, data privacy concerns, and the impact of monopolistic practices on competition and consumer choice.

 

Fostering a sustainable and ethically sound business environment in the realm of intellectual property requires a multidimensional approach. Firstly, legal frameworks must strike a balance between protecting creators' rights and promoting broader societal interests, such as public health, education, and cultural diversity. This may involve mechanisms such as compulsory licensing, patent pooling for essential technologies, and safeguards against abusive practices that stifle competition and innovation (Srivastava, 2024). Secondly, ethical considerations should guide corporate behavior and decision-making regarding intellectual property. Companies have a responsibility to act ethically in how they develop, protect, and commercialize intellectual property assets. This includes respecting the rights of creators, avoiding infringement, transparently disclosing information, and contributing positively to societal well-being through responsible innovation. Moreover, fostering a culture of ethical awareness and dialogue within industries, academia, and policy circles is essential. Engaging in discussions about the ethical implications of intellectual property rights, promoting ethical codes of conduct, and collaborating with stakeholders to address ethical challenges collectively can contribute to a more sustainable and inclusive innovation ecosystem (Ramachandran, 2020).

 

Hence, natural property rights form the ethical foundation of intellectual property rights, emphasizing the intrinsic connection between ownership, innovation, and societal welfare. Balancing innovation and ethical responsibility in the realm of IPR requires navigating complex trade-offs, promoting fairness, and prioritizing the common good while ensuring incentives for creativity and progress.

THE ROLE OF CONSCIOUSNESS ETHICS

Consciousness ethics goes beyond the realm of intellectual ethics by delving into the deeper moral beliefs, values, and principles that guide individual and collective behavior within organizations. It acknowledges that ethical decision-making is not just about adhering to legal standards or following prescribed rules but involves a heightened awareness of the impact of one's actions on others and society (Srivastava, 2024). In the context of business, consciousness ethics play a pivotal role in shaping organizational culture, fostering trust, and driving responsible business conduct. At the core of consciousness ethics is the idea of moral awareness—the ability to recognize and consider the ethical implications of choices and actions. This awareness stems from introspection, empathy, and a sense of responsibility towards stakeholders, including employees, customers, communities, and the environment. When individuals within organizations cultivate a heightened consciousness of ethics, they are more likely to make decisions that prioritize ethical values such as honesty, integrity, fairness, and social responsibility.

 

Encouraging a culture of consciousness ethics involves several key elements. Firstly, organizational leaders play a crucial role in setting the tone and values of the organization. By demonstrating ethical leadership, promoting open communication, and providing ethical guidance, leaders can inspire employees to align their actions with ethical principles. Leaders who prioritize consciousness ethics are more likely to create environments where ethical dilemmas are openly discussed, ethical decision-making is valued, and ethical lapses are addressed promptly. Secondly, education and training are essential components of fostering consciousness ethics within organizations. Ethical awareness programs, workshops, and discussions can help employees develop a deeper understanding of ethical issues, moral reasoning, and ethical decision-making frameworks. By equipping employees with the knowledge and skills to cope with ethical challenges, organizations empower individuals to act ethically in their roles and responsibilities (Srivastava, 2024). Thirdly, accountability and transparency are fundamental principles that underpin consciousness ethics. Organizations must establish clear mechanisms for accountability, ethical reporting, and whistleblower protection. By holding individuals accountable for their actions and promoting transparency in decision-making processes, organizations create a culture of trust and integrity. Furthermore, integrating consciousness ethics into business strategies and operations can lead to more sustainable and responsible outcomes  (Manhas, 2020). Considerations such as environmental stewardship, social impact, diversity and inclusion, and ethical sourcing practices become integral parts of business planning and decision-making. Consciousness ethics also extends to how organizations engage with stakeholders, manage risks, and contribute to the well-being of society.

 

Thus, consciousness ethics play a pivotal role in shaping business practices by emphasizing moral awareness, ethical leadership, education, accountability, transparency, and responsible decision-making. Encouraging a culture of consciousness ethics within organizations not only leads to more ethical outcomes but also contributes to long-term sustainability, stakeholder trust, and positive societal impact.

CHALLENGES AND OPPORTUNITIES FOR INDIAN BUSINESS HOUSES

Indian business houses operate in a dynamic and competitive environment, facing numerous challenges when it comes to navigating ethical dilemmas while pursuing economic success. One of the key challenges is the historical legacy of corruption and unethical practices that have permeated certain sectors and institutions. Despite regulatory reforms and increased awareness, instances of bribery, fraud, and non-compliance with ethical standards continue to pose risks to the integrity of Indian businesses (Ramachandran, 2020).

 

A critical aspect of the current status of ethics in Indian business practices is the need for greater transparency and accountability. Transparency deficits in financial reporting, corporate governance, and supply chain management remain areas of concern. Lack of accountability mechanisms and weak enforcement of ethical standards contribute to a culture where unethical behavior can go unchecked, leading to reputational damage and erosion of trust among stakeholders. Another challenge is the pressure to prioritize short-term gains over long-term sustainability and ethical considerations (Srivastava, 2024). In a competitive market driven by quarterly results and shareholder expectations, some businesses may resort to unethical practices such as compromising on product quality, engaging in deceptive marketing tactics, or exploiting labor and natural resources. Balancing the demands of profitability with ethical responsibilities requires strategic foresight and a commitment to ethical leadership. Additionally, the rapid pace of technological advancements and digital transformation presents both opportunities and challenges for Indian businesses regarding ethics. Data privacy concerns, cybersecurity risks, ethical use of artificial intelligence (AI), and automation of decision-making processes raise ethical questions that require careful consideration and ethical frameworks. Ensuring ethical conduct in the digital age requires continuous monitoring, ethical training for employees, and adherence to data protection regulations.

 

Despite these challenges, there are opportunities for ethical revival and improvement in Indian business practices. First and foremost, fostering a culture of ethical leadership is essential. Business leaders must lead by example, demonstrate integrity, and prioritize ethical decision-making in all aspects of their operations. This includes promoting ethical awareness among employees, encouraging whistleblowing without fear of retaliation, and establishing robust ethical governance structures (Ramachandran, 2020). Furthermore, collaboration between the public and private sectors, civil society organizations, and academia can contribute to strengthening ethical standards and practices. Initiatives such as corporate social responsibility (CSR) programs, sustainability reporting, ethical sourcing practices, and stakeholder engagement forums can help businesses integrate ethical considerations into their core business strategies. Education and awareness are also key drivers of ethical revival  (Manhas, 2020). Investing in ethics training, ethics-related courses in business schools, and promoting ethical values in professional development programs can cultivate a new generation of ethical leaders and practitioners. Engaging in dialogue and knowledge-sharing platforms on ethics in business can stimulate critical thinking and innovation in ethical practices.

 

While Indian business houses face significant challenges in navigating ethical dilemmas, there are ample opportunities for ethical revival and improvement. By prioritizing transparency, accountability, ethical leadership, collaboration, education, and stakeholder engagement, Indian businesses can foster a culture of integrity, trust, and responsible business conduct. This comprehensive approach can contribute to the discourse on ethics in Indian business and drive positive change towards a more ethical and sustainable business environment.

CONCLUSION

In conclusion, the journey of ethics in Indian business reflects a complex interplay of historical legacies, global influences, and contemporary challenges. By examining the nuances of unethical practices, distinguishing between systemic failures and individual responsibility, and advocating for consciousness ethics rooted in natural property rights, this paper seeks to enrich the understanding of ethics in Indian business. Ultimately, fostering a culture of ethical leadership and responsibility is essential for sustainable and inclusive economic growth in India.

REFERENCES
  1. Arasu, J. V. (2008). Globalisation and Infrastructural Development in India. Delhi: Atlantic.
  2. Manhas, N. S. (2020). Globalization and Its Impact on Indian Economy. International Journal of Social Impact.
  3. Ramachandran, R. (2020). Indian CSR- An Overview. SSRN Electronic Journal.
  4. Singh, J., & Panditrao, M. (2019). Professional ethics – An approach through value education. Adesh University Journal of Medical Sciences & Research. https://doi.org/10.25259/aujmsr_15_2019
  5. Srivastava, U. K. (2024). A Study on Global Trade War and Its Impact on Indian Economy. International Journal for Multidisciplinary Research.
  6. Supriadi, U., Supriyadi, T., Abdussalam, A., & Rahman, A. A. (2022). A Decade of Value Education Model: A Bibliometric Study of Scopus Database in 2011-2020. European Journal of Educational Research. https://doi.org/10.12973/EU-JER.11.1.557
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