Advances in Consumer Research
Issue 3 : 1-13
Original Article
Examining And Validating The Factors Influencing Dimensions Of Quality Of Work Life And Job Satisfaction Among Bank Employees In Villupuram District
 ,
1
Research Scholar (Full-Time), PG & Research Department of commerce, St. Joseph’s college of Arts and Science (Autonomous), Cuddalore-607 001.
2
Assistant professor, Research Supervisor and Guide, PG & Research Department of commerce, St. Joseph’s college of Arts and Science (Autonomous), Cuddalore-607 001.
Abstract

Job satisfaction refers to the degree of positive emotions or attitudes individuals harbor towards their employment. When an individual expresses high job satisfaction, it signifies a genuine fondness for their work, a sense of contentment, and a deep appreciation for the dignity associated with their job. Utilizing job satisfaction as a pivotal tool is crucial in instigating increased dedication and effort from employees. The exploration of the correlation between Quality of Work Life (QWL) factors and job satisfaction is undertaken to comprehend its significance in an employee's life. The physical working conditions and facilities provided by an organization wield a substantial impact on employee job satisfaction, particularly within the realm of the banking sector. For the research endeavor, branches of prominent financial institutions such as HDFC Bank, ICICI, and Axis banks were meticulously chosen using a combination of random and stratified sampling techniques. Among various sampling methods, random and stratified sampling emerge as the most economical and time-efficient choices. The researcher, employing a convenience-based approach, directly engaged with 275 employees from these banks situated in Villupuram District. The employees were thoroughly briefed about the study's objectives, and a sincere request was made for them to complete the questionnaire with accurate and impartial information. The holistic satisfaction experienced by bank employees intertwines with multifaceted aspects of job satisfaction, encompassing the nature of the job, the work environment, compensation and incentive structures, methods of promotion, performance evaluations, interpersonal relationships within the team and with management, as well as the handling of grievances. In conclusion, it can be asserted that the level of job satisfaction undergoes variations in tandem with shifts in the determinants of satisfaction..

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