Advances in Consumer Research
Issue:6 : 1078-1082
Original Article
Exploring The Role Of Ai Tools In Transforming Educational Practices And Student Learning Outcomes
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Assistant Professor, PG and Research Department of Commerce, Kamaraj College (Autonomous), Thoothukudi – 628003
Abstract

The swift advancement of Artificial Intelligence (AI) is changing educational methods by implementing novel tools that boost instruction, simplify administrative functions, and elevate student performance results. This research examines how AI tools influence educational experiences and academic outcomes in the Thoothukudi district. A descriptive survey design was employed to gather primary data from 150 students from various schools and colleges using structured questionnaires. The research examines patterns of AI usage, perceptions, challenges, and the impact of demographic factors on its adoption. Results indicate that AI technologies, including intelligent tutoring systems, adaptive learning platforms, and data analytics tools, are extensively used and viewed favorably for enhancing engagement, personalization, and educational outcomes. Although age does not greatly impact views on AI adoption, the location of residence affects perceptions about learning results and effectiveness. The research emphasizes AI's ability to improve education quality, while also stressing the importance of fair access, adequate training, and ethical application to optimize advantages.

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