Advances in Consumer Research
Issue:6 : 587-592
Original Article
Factors affecting people’s financial literacy in emerging economies – A case study of Vietnam
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1
Thuong Mai University, Hanoi, Vietnam
2
Trung Vuong University, Vietnam
Abstract

Utilizing data gathered from a cohort of 350 individuals within Vietnam, regression model analysis was employed to ascertain the determinants influencing financial literacy among residents of Vietnam. The findings indicate that factors such as age, educational attainment, occupational field, employment type, income level, geographical location, and participation in finance courses positively affect financial literacy. Based on the survey outcomes, a series of recommendations were proposed to enhance individuals' financial literacy, enabling them to safeguard against financial risks, broaden access to financial services, and increase income, thereby contributing to local economic development.

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