The incorporation of multiple senses into the digital platforms has changed the perception of consumers towards the brands and also the way they make purchases. With the greater and greater immersion of the virtual space, senses have been playing a more significant role in the effort of augmenting the user experience; particularly visual aesthetics, sound, forms of haptic technology as they develop. The present paper will compare the application of sensory cue to digital marketing scenarios by balancing the existing empirical data and theoretical frameworks. The study illuminates the sensory stimuli impacts on the consumer emotions, cognitively and formation of trust, and consumer behavioral intentions. It is revealed that product confidence is promoted by a visually rich interface, auditory and emotions connection are promoted by auditory cues, and the feeling of product realism can be promoted by haptic feedback. Also, multisensory combinations create a stronger level of immersion and a greater overall conversion levels compared to single-sensory strategies. The paper concludes that sensory cues are crucial in digitally influencing the consumer experience, which provides strategic marketing insights into the future and research prospects on individualized and technologically enhanced sensory designing.

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