Advances in Consumer Research
Issue 3 : 944-956
Original Article
Informal But Influential: Bibliometric Insights into Grapevine Communication Research Trends
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1
Asst. Professor, School of Business, Sushant University, Gurgaon.
2
Professor, Management Development Institute Gurgaon.
Abstract

The evolving landscape of grapevine communication research examined in this study, reveals significant shifts in scholarly attention and research patterns over time. The analysis demonstrates a notable surge in publications following the COVID-19 pandemic, reflecting increased academic interest as organizations adapted to remote and hybrid work environments where formal communication channels became more limited. Citation patterns show consistent growth post-pandemic, with sporadic fluctuations prior to 2018 but sustained high citation rates after 2019, indicating enhanced scholarly engagement with informal communication topics. The study reveals that productivity and influence among journals are not necessarily correlated, with highly productive journals not ranking among the most influential, while influential journals demonstrate lower publication volumes. Country-based collaboration analysis shows evolving international partnerships, with early collaborations between USA, Australia, and Canada shifting to recent China-Pakistan collaborations. Keyword evolution analysis indicates thematic progression from basic concepts like "rumor" and "teleworking" in 2014 to sophisticated constructs including "positive workplace gossip," "negative workplace gossip," and "knowledge-hiding" by 2024. Author co-citation analysis identifies four distinct research clusters, each contributing unique perspectives on informal communication's role in organizational dynamics, trust-building, social power, and employee retention. The findings suggest that grapevine communication has emerged as a critical organizational phenomenon requiring continued theoretical and empirical investigation in increasingly digital work environments

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Volume 2, Issue 3
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