This study examines the informal marketing practices and challenges faced by funeral textile artisans in Mountain Province, Philippines, with the aim of proposing possible interventions. Using a descriptive research design, data were gathered from 52 participants through interviews and focus group discussions and were analyzed thematically. The findings reveal that word-of-mouth, community trust, kinship networks, and visibility during rituals serve as culturally embedded promotional tools. These strategies, rooted in social capital and relational marketing theories, sustain livelihoods without formal advertising. Nevertheless, artisans deal with accessibility issues, income uncertainty, digital exclusion, and lack of branding. This pattern of challenges highlights the pressing need for supportive, culturally sensitive market interventions. The study suggested a need for community-based marketing infrastructure and policy support, while contributing to the marketing theory through embeddedness, experiential, and relational marketing as a sacred context. Moreover, policy support for informal cultural enterprises, government, and cultural bodies should recognize funeral textile weaving as a cultural enterprise. Providing micro-financing, access to mobile connectivity, and inclusion in cultural tourism programs can help sustain and scale these traditional crafts. Lastly, future research may compare different communities to see if these informal, trust-based marketing strategies still work in more modern or digital settings.