The rapid expansion of the healthy food sector reflects developing health awareness and changing consumers' lifestyle. This study performs a comprehensive quantitative analysis that examines causation between marketing strategies and purchase intentions among consumers in the India National Capital Region (NCR). A structured survey was administered to 70 respondents and investigated the influence of labeling, packaging, prices, distribution and promotional activities on purchase intentions. The analysis used descriptive statistics, correlation analysis and regression modeling. The results show that labeling and digital campaigns significantly affect purchasing intention, while pricing shows mixed effects. Packaging and distribution contribute positively, but moderate to consumers. These findings illuminate the significant effect of marketing strategies on consumer behavior and provide action -rich insights for marketers and decision makers who want to promote healthy food consumption.