The increasing concern of being healthy, sustainable of the environment, as well as ethical consumption, has greatly expanded the demand of organic food all over the world. The new consumer, the generation Z (Gen Z) in the Indian subcontinent has a significant role in influencing the future food consumption behavior. The purpose of the study is to investigate psychographic and behavioral traits of the Gen Z consumers regarding the consumption of organic food in the Indian subcontinent. The study takes the quantitative and descriptive research design based on primary data collected as a structured questionnaire survey to 200 Gen Z participants. Secondary data came through the research journals and published academic literature. The research examines some psychographic variables vital to the study which include health conscience, environmental conscientiousness, lifestyle orientation and values of ethics and the behavioral forces like the number of times one will purchase the product, their commitment to pay high prices, and the purchasing channels preferred. In the findings, it can be noted that health consciousness is the key driver in consumption of organic food among Gen Z consumers, then the environmental awareness, and then perceptions about the product. The level of awareness and positive attitudes toward organic food is rather high, but the prevalence of purchase is rather average because of such factors as a greater price and a decrease in availability. The paper concludes that Gen Z consumers are an attractive segment of consumers of organic food products and a set of specific marketing strategies, increased access, and awareness campaigns will help stimulate the consumption of organic foods in the area to a high extent...