Advances in Consumer Research
Issue:6 : 2115-2125
Original Article
Resilience and Entrepreneurial Success: How Women in the Tourism Related Business Thrive Amid Challenges
 ,
 ,
1
Graduate School of Management, Post Graduate Center, Management and Science University, University Drive, Off Persiaran Olahraga, Section 13, 40100, Selangor, Malaysia
Abstract

The importance of women entreprenures role in economically and socially has been a widely researched topic and a topic of discussion worldwide. However, women entreprenures experience more barriers to success compared to male entreprenures. One of the main barriers is gender discrimination. Therefore, this research investigates if gender discrimination acts as a challenge for women entreprenures success. Employing on resilience theory and entrepreneurship literature, the study examines how resilient women entrepreneurs overcome gender discrimination challenge and drive their business to success. Data was collected from 135 women entrepreneurs across Maldives tourism related enterprise using a structured questionnaire. The data was analyzed using SPSS and SmartPLS. The findings revealed that gender discrimination affects women entrepreneurial success, while resilience also shows a positive impact on women entrepreneurial success. However, gender discrimination was not found to reduce resilience, nor did resilience moderate the relationship between gender discrimination and women entrepreneurial success. These findings suggest that women may have normalized the discrimination, enabling them to maintain resilience. The research highlights the importance of resilience building activities while also implementing policy level structural changes to reduce gender discrimination within the entrepreneurial ecosystem. Recommendations for future research are provided to further explore mediating and contextual factors influencing women entrepreneurship in the Maldives.

Keywords
Recommended Articles
Original Article
Mapping The Intersection Of Financial Inclusion And Green Finance: A Bibliometric Analysis Of Sustainability Trends
Original Article
Financial Inclusion, Technology, And Behavioral Biases: Shaping Corporate Investment Decisions And Economic Growth
Original Article
Corporate Investing in Environmental Reservations in Emerging Markets: Uncertainty and Economic Considerations
...
Original Article
Different OTT Platforms Viewing: Examining the Relationship Between Different Demographic Segments, Viewing Intentions, Factors and Attributes of OTT Platforms
Loading Image...
Volume 2, Issue:6
Citations
23 Views
19 Downloads
Share this article
© Copyright Advances in Consumer Research