Advances in Consumer Research
Issue 4 : 3483-3493
Original Article
Role of Design Thinking Approach on Sustainable Transport: A Study on Commuters Experience of Public Transport
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1
Assistant Professor, Sasmira’s Business School, Worli, Mumbai 400030
Abstract

Purpose: Design Thinking approach helps to improve sustainable transport systems by emphasizing the innovation of the design as well as the needs of the user. This approach cultivates creativity and effective collaboration towards better public transport services that are user oriented and beneficial to commuters. The Design Thinking approach to sustainable transport further developed in the next sections.

Understanding that commuter adoption is vital for sustainability, the study applies human centred principles to glean insights into commuters’ challenges, opportunities, and perspectives. The research aims to understand commuters’ unfulfilled needs through quantitative methods to come to some observations for sustainable urban transportation systems

Keywords
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