Advances in Consumer Research
Issue:6 : 1106-1109
Original Article
Role Of Digital Ticketing And Mobile Apps In Enhancing Commuter Experience In Indian Railways With Special Reference To Southern Railways
 ,
1
Assistant Professor, PG and Research Department of Commerce, Kamaraj College (Autonomous), Thoothukudi – 628003
Abstract

This study examines the impact of digital ticketing and mobile applications on enhancing the commuter experience within Southern Railways, with specific focus on the Thoothukudi district. Using a structured questionnaire including seven experience-related statements, the research assessed convenience, stress reduction, time savings, information accessibility, control over travel, and overall satisfaction. Confirmatory Factor Analysis results confirmed excellent model fit, indicating that digital ticketing has a positive influence on most aspects of the commuter experience. While convenience, reduced stress, and time efficiency scored strongly, overall satisfaction showed relatively lower influence, highlighting areas for improvement. The study is geographically limited to Thoothukudi and relies on self-reported data, but provides valuable insights for improving digital ticketing services.

Keywords
Recommended Articles
Original Article
Effectiveness of DCCB–SHG Linkages in Promoting Financial Inclusion among Rural Households in Vizianagaram
Original Article
Customer Attitude Towards Security And Trust In Ai-Powered E-Commerce Platforms
Original Article
A Study On Impact Of Social Media Networking Sites Among College Students
Original Article
An Analysis Of The Impact Of The Pudhumai Penn Scholarship Scheme On The Financial Empowerment Of Female Students
Loading Image...
Volume 2, Issue:6
Citations
23 Views
14 Downloads
Share this article
© Copyright Advances in Consumer Research