Role Of Market Research - A Case Analysis Of Kellogs Company Sales Drop In The Year 2013-2017(Failure Analysis)

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Advances in Consumer Research

Issue 1 : 704-730

Original Article

Role Of Market Research - A Case Analysis Of Kellogs Company Sales Drop In The Year 2013-2017(Failure Analysis)

Surya S

Asha Sundaram

Thangamayan

Research scholar, Saveetha school of law, SIMATS, Chennai, India

Professor and Principal, Saveetha school of law, SIMATS, Chennai, India

Associate Professor, Saveetha school of law, SIMATS, Chennai, India

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