Advances in Consumer Research
Issue 2 : 754-763
Original Article
Shop Lifting” An Exploratory Study of Jammu City
 ,
1
Associate Professor (Marketing), Faculty of Management, India
2
Senior Professional, Government of India, India
Abstract

Shoplifting has been a big problem for businesses since the 1950s, when the paradigm transitioned from service to self-service stores. However, until now, this has not been considered a crime. This study attempted to learn about the features of shoplifting, particularly in Jammu City, including the traits of shoplifters and the situation of retail businesses where theft occurs. The study focused on 98 general store retail shops in Jammu City. Descriptive and inferential statistics were used. The conclusions and suggestions serve as a reference for retailers looking to reduce stealing.

Keywords
Recommended Articles
Original Article
Behavioral Finance Insights Shaping Risk Perception and Investment Decisions in Volatile Financial Markets
...
Original Article
Scholarship On Biomedical and Health Informatics Education
Original Article
Career Optimism through Career Adaptability and Psychological Capital
...
Original Article
Digitalisation Of Human Resource in The Age of Industry 4.0: A Review of Hr Practices and Its Challenges in Manufacturing Organisations
Loading Image...
Volume 2, Issue 2
Citations
241 Views
371 Downloads
Share this article
© Copyright Advances in Consumer Research