Advances in Consumer Research
Issue:6 : 2828-2834
Original Article
Startup Ecosystem Of Northeast India: A Sectoral Analysis
 ,
1
Research Scholar, Manipur Institute of Management Studies, Manipur University, Indo-Myanmar Road, Canchipur, Imphal, Manipur 795003;
2
Professor, Manipur Institute of Management Studies, Manipur University, Indo-Myanmar Road, Canchipur, Imphal, Manipur 795003;
Abstract

Background: The startup ecosystem in Northeast India is growing rapidly. However, due to the lack of proper infrastructure and existence of internal conflicts within the region, the full potential is not visible. This study attempts to explore the startup ecosystem in Northeast India, how the startups are distributed and their funding across the states and sectors.

Methodology: The study is descriptive and exploratory in design by using secondary data. The collected data is processed using Microsoft Excel and Python. Mean scores were used to analyse and compare the funding patterns and allocation of funds across states and sector. Graphs and heatmap visualization were used to present the data for better clarity of the complex distributions.

Results: The results highlighted that startup registration rose from 2020 to 2021 and fell in 2022. The funding data as of 2024 showed that there were uneven distribution of startup funding across sectors and states. Assam had the highest number of registrations but fewer investments while Manipur have more investments across each startup, although it had fewer registrations. The other states show good startup activities, but there is a funding gap. The study highlighted that there is a need for increasing the infrastructure and connectivity of Northeast India

Keywords
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