The progressive digital transformation of retail has fast-tracked the implementation of several marketing strategies and emerging technologies that mediate customer behavior and organizational performance. The marketing tools of digital marketing, including SEO, SEM, social outreach, and influencer marketing, improve visibility and engagement, whereas emerging technologies – artificial intelligence, big data, and automation – improve personalization, forecasting, and efficiency. However, despite the increased interest and research in this area, there remain limited studies that explore the combined impacts of digital marketing and emerging technologies on retail performance. The study is based on Service-Dominant Logic and the Resource-Based View; whereby a conceptual model is presented with customer engagement, and trust as mediating variables, and digital maturity with omnichannel integration as moderators, beyond investigating any direct relationships. Based on a sample of 219 respondents that had agreed to complete the survey and use correlation, regression, and multivariate techniques in SPSS, it was found that the impacts of the influence measures had a weak direct effect, but they highlighted the mediating impact of customer engagement, trust, and contextual moderation. The paper makes an academic contribution in that it synthesizes fragmented literatures within the realms of digital transformations affecting retail practice, and practical contribution in providing a guide for retailers that are meeting the challenges of digital transformations.