Advances in Consumer Research
Issue 1 : 43-48
Original Article
Transformation Of Organisational Culture And The Function Of Leadership
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Lincoln University College, Petaling jaya Selangor Malaysia
Abstract

An institution's culture determines its own nature and how it operates. Within the dynamic realm of organisational culture, the researcher will delve into the relevance of leadership in this abstract. In order to demonstrate the complex function of leadership in hastening organisational cultural transformations, this study employs statistics and a thorough literature review. The study's authors state that leadership affects several important areas. Leaders, according to what readers discover in the essay's first section, are cultural builders whose job it is to teach their followers the organisation's fundamental ideas, ethics, and values so that they can achieve its objectives. A second important element is that it explores how leadership may foster an atmosphere that values diversity, adaptability, and innovation. This gives businesses a better shot at making it in the modern, cutthroat business environment. The need of leadership in change management is also stressed throughout this study. Researchers take a look at the strategies used by great leaders to unite their followers in a common goal of bringing about a cultural shift. In addition, by shedding light on how these elements impact corporate culture, the study emphasises the significance of ethical leadership in establishing a moral compass for the organisation. Examining the possibilities and dangers of cultivating a culture that is borderless, supports sustainability, and behaves ethically towards society, this research focusses on leadership in an age of growing global connectedness and social responsibility. Leadership, according to this comprehensive research, is both a factor in and a driver of cultural evolution. Due to the inherent interdependence between leadership and culture, effective leaders need to be adept at reading and shaping their organisations' evolving cultural context.

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Original Article
Transforming Organisational Culture And The Role Of Leadership
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Volume 3, Issue 1
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