This study aims to investigate the apparel buying behavior of students across professional, technical, and higher education courses in Ahmedabad City. The primary objectives include examining differences in the frequency, timing, and types of clothing purchased, as well as the factors influencing purchase decisions and the perception of whether dressing sense reflects personality. The study also examines key psychological factors such as self-concept, motivation, perception, attitude, and lifestyle that influence apparel choices. These dimensions help explain the emotional and cognitive reasons behind students’ purchasing decisions, linking fashion consumption with self-expression and personal identity. The sample consists of 90 students, with 30 participants selected from each educational stream using a random sampling method. A structured questionnaire was employed to collect data on various aspects of apparel purchasing behavior, such as preferences, purchasing frequency, and decision-making influences like family, friends, celebrities, and advertisements. The research adopts a comparative descriptive design, enabling the analysis of trends within each group and comparison across professional, technical, and higher education students. Data were analyzed using chi-square tests to identify significant differences among the groups. The results show no significant differences in apparel purchasing behavior, including frequency, timing, types of clothes worn, and the factors influencing decisions. The chi-square values for all variables, including apparel purchase frequency (4.63), timing of purchases (8.17), clothing preferences (11.24), factors influencing decisions (2.93), types of clothes preferred (3.10), and perception of clothing reflecting personality (4.60), were all below the critical value, suggesting that the apparel purchasing behavior is similar across the three student groups. The findings indicate that students across professional, technical, and higher education courses share common trends in their clothing choices and purchasing behavior. These similarities suggest that factors such as socio-economic background, peer influence, and brand consciousness may play a more significant role in shaping students' apparel buying decisions than their educational background. The study provides valuable insights for apparel marketers and educators in understanding the purchasing patterns of students and highlights the need for tailored marketing strategies that consider broader consumer behavior trends rather than educational classification alone