Advances in Consumer Research
Issue 4 : 123-140
Original Article
Understanding Tourist Preferences and Satisfaction: The Role of Perceived Value, Cultural Heritage, Infrastructure, Environmental, And Experiential Factors in India
 ,
1
Research Scholar, School of Commerce, Manav Rachna International Institute of Research and Studies (Deemed to be University), Faridabad, Haryana, India
2
Associate Professor, School of Commerce, Manav Rachna International Institute of Research and Studies (Deemed to be University), Faridabad, Haryana, India
Abstract

The objective of this research is to understand the determinants that affect destination preference and improve the satisfaction of tourists in India. In light of competition, the tourism industry needs to comprehend the primary factors contributing to tourists' contentment or discontent. The impression that tourists have about the places they visit is significant to consider. A total of 409 Indian tourists participated in a survey for primary data collection, which was subsequently analyzed using structural equation modelling and confirmatory factor analysis. The results show that the cultural and heritage perspective, infrastructure safety and security, local attractions, past experience, perceived value, tourism, leisure and recreation have positive and significant impacts on tourists’ Satisfaction. Meanwhile, the natural environment does not have any measurable impact on tourist satisfaction. Overall findings confirm the effect on tourist satisfaction through the factors. It is suggested through the study that managers and the supply side of tourism need to undertake combinations of factors or antecedents to enrich tourist satisfaction and experience. The research will provide a deeper insight to understand of the factors that influence the tourists’ satisfaction

Keywords
Recommended Articles
Original Article
Effects of Seasonal Alterations on Histological and Histochemical Structure of Poll Glands in Male Iraqian Camel (Camelus dromedaries)
...
Original Article
The Dynamics Of Elder Victimization In India: Cultural, Social, And Legal Dimensions
Original Article
Unveiling Research Trends on Deglobalization: A Systematic Bibliometric Review
Original Article
“OptiDigit: A sustainable dual-access currency model integrating digital payments with culturally grounded polymer banknotes.”
Loading Image...
Volume 2, Issue 4
Citations
518 Views
453 Downloads
Share this article
© Copyright Advances in Consumer Research