Original Article
Open Access
Little Style, Lasting Influence: The Role of Perceived Sherub Marketing and Brand Awareness in Shaping Purchase Intention through Mini-Me Fashion Sharenting
Akanksha Jaiswal,
Sonia Bhatt,
Kumari Surabhi
Issue 10
: 31-42
Original Article
Open Access
Determinants of Green Hydrogen Acceptance and Supply Chain Management: A Model-Based Study in Gorakhpur City, India
Avinash Rahul,
Sonia Bhatt
Issue 10
: 23-30
Original Article
Open Access
Influence of Workplace Resources on Affective Organisational Commitment: An Empirical Study of Recognition, Social Support, Job Satisfaction, and Self-Efficacy
Lovely Joseph Pullokaran,
Paulachan K. Joseph
Issue 10
: 9-22
Original Article
Open Access
Sustainable Consumption in Emerging Markets: Factors Influencing Green Purchase Decisions Among Generation Z Consumers
Avinash Kumar Vivekanand Mishra,
Shobha Mishra,
Ashok J ,
Nishant Kumar,
Shivani Yadav,
Biswo Ranjan Mishra
Issue 10
: 1-8