Introduction

Advances in Consumer Research is an international, peer-reviewed, open-access journal dedicated to publishing high-quality research in consumer behavior, consumer psychology, marketing, management, economics, and related interdisciplinary fields. The journal welcomes original contributions that advance theoretical, empirical, and practical understanding of consumer research.

Types of Manuscripts Accepted

The journal considers the following categories of submissions:

• Original Research Articles
• Review Articles
• Systematic Reviews and Meta-Analyses
• Case Studies
• Theoretical and Conceptual Papers
• Short Communications
• Research Notes

Manuscript Preparation

Language

All manuscripts must be written in clear and concise English.

Formatting Requirements

• File format: Microsoft Word (.doc or .docx)
• Font: Times New Roman
• Font size: 12 pt
• Line spacing: Double-spaced
• Margins: 1 inch (2.54 cm) on all sides
• Page numbering: Consecutive throughout the manuscript

Manuscript Structure

Title Page

The title page should include:

• Full title of the manuscript
• Author name(s)
• Institutional affiliation(s)
• Corresponding author details
• ORCID iD(s) (if available)

Abstract

• Maximum 250 words
• Structured or unstructured abstract
• Clearly state objectives, methods, results, and conclusions

Keywords

Provide 4–6 keywords relevant to the study.

Main Text

Research articles should generally contain:

1. Introduction
2. Literature Review
3. Methodology
4. Results
5. Discussion
6. Conclusion
7. References

Tables and Figures

• Tables and figures should be numbered consecutively.
• Each table and figure must have a descriptive title.
• Figures should be submitted in high-resolution format.
• Authors must obtain permission for copyrighted material where applicable.

References

Authors must prepare references according to the latest edition of the Modern Language Association (MLA) Style.

In-Text Citations

Use the author's last name and page number in parentheses.

Examples:

• Consumer behavior is strongly influenced by social factors (Kotler 45).
• According to Solomon, consumer decision-making is a complex process (112).

Reference List

The reference list should appear at the end of the manuscript under the heading "Works Cited" and should be arranged alphabetically by the author's surname.

Examples

Journal Article
Smith, John, and Alice Brown. "Consumer Behavior in Digital Markets." Journal of Marketing Research, vol. 15, no. 2, 2025, pp. 120–135.

Book
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 16th ed., Pearson, 2022.

Book Chapter
Johnson, Mark. "Consumer Psychology and Buying Decisions." Advances in Marketing Research, edited by Sarah Williams, Springer, 2024, pp. 45–68.

Website
American Marketing Association. "Consumer Behavior Research." American Marketing Association, 15 Jan. 2025, www.ama.org/consumer-behavior-research. Accessed 10 June 2026.

DOI and URLs

Where available, authors should include DOI numbers or stable URLs for all cited sources.

Accuracy of References

Authors are responsible for ensuring the accuracy, completeness, and consistency of all references cited in their manuscripts.

Ethical Standards

Authors must ensure that:

• The manuscript is original and unpublished.
• The manuscript is not under consideration elsewhere.
• All authors have approved the submission.
• Any conflicts of interest are disclosed.
• Research involving human participants complies with ethical standards and institutional requirements.

Plagiarism Policy

The journal follows a strict anti-plagiarism policy.

• Similarity should generally not exceed 20%.
• Plagiarism, data fabrication, falsification, and duplicate publication are grounds for rejection or retraction.

Peer Review Process

All submissions undergo a double-blind peer-review process.

The editorial process typically includes:

1. Initial editorial screening
2. Plagiarism check
3. Peer review by expert reviewers
4. Editorial decision
5. Revision (if required)
6. Final acceptance and publication

Open Access Policy

All articles are published under the Creative Commons Attribution 4.0 International (CC BY 4.0) License and are freely accessible immediately upon publication.

Copyright

Authors retain copyright of their work while granting the journal a non-exclusive license to publish and distribute the article.

Submission

Manuscripts should be submitted through the journal's online submission system or via the official editorial email provided on the journal website.

Contact Information

For submission inquiries and editorial correspondence, please contact the Editorial Office through the official journal communication channels.