Advances in Consumer Research is committed to maintaining the highest standards of scholarly publishing through a rigorous, fair, and transparent Double-Blind Peer Review process. All submitted manuscripts are evaluated based on their originality, scientific quality, methodological rigor, relevance, and contribution to the field.
The journal ensures that editorial decisions are made independently and objectively, without discrimination based on nationality, ethnicity, gender, institutional affiliation, or personal beliefs.
The journal follows a Double-Blind Peer Review model in which:
All identifying information is removed from manuscripts before they are sent to reviewers.
Upon submission, each manuscript undergoes an initial evaluation by the Editorial Office to determine:
Manuscripts failing to meet basic requirements may be rejected without external review.
Manuscripts passing the initial screening are assigned to at least two independent expert reviewers with relevant subject expertise.
Reviewers are selected based on:
Reviewers evaluate manuscripts based on:
Based on reviewers' recommendations, the Editor may issue one of the following decisions:
The manuscript is accepted for publication without further revisions.
Small modifications are required before final acceptance.
Substantial revisions are necessary before reconsideration.
The manuscript does not meet the journal's publication standards.
The Editor-in-Chief retains final authority regarding all publication decisions.
Authors receiving revision requests should:
Revised manuscripts may be returned to reviewers for further assessment when necessary.
All manuscripts, reviewer reports, and editorial communications are treated as confidential.
Reviewers and editors must not:
Editors and reviewers must disclose any actual or potential conflicts of interest.
Individuals with conflicts of interest will not participate in the review or editorial decision-making process.
The journal follows internationally recognized publication ethics standards and investigates allegations involving:
Appropriate actions may include rejection, correction, retraction, or notification of relevant institutions.
The journal aims to provide an initial editorial decision within 4–8 weeks of submission. However, review times may vary depending on reviewer availability and manuscript complexity.
Authors may appeal editorial decisions by submitting a written justification to the Editorial Office. Appeals will be reviewed by the Editor-in-Chief or an independent editorial representative. The decision reached after appeal review shall be final.
Advances in Consumer Research is dedicated to ensuring that every published article undergoes a rigorous, impartial, and constructive peer-review process that upholds the integrity and quality of scholarly communication.
