Traditional  marketing  is a type of conventional  mode  of  marketing  that  assists  to  reach  out  to  a Quasi-aimed  customers with different offline  product ,price, Physical  distribution and promotional  Methods.  The  exchange  of  valuable objects  or  services  in  between  atleast  two  parties  include  all  activities  that  each party  undertakes to complete the transalisation and  barter  system  eventually gave way to  the use of currency.  Sales or purchase of high fasion clothing and all dimensions are Physical (Product, Services, Process, Price and Promotional) where as Digital marketing all dimensions are digital mode has overturned consumers engross with a brands. A women consumer of 21st century plays a dynamic role in any marketing activities and functions.  The  traditional  strategies  are unsustainable as a result, marketers had to  make  a call towards  Digital  marketing  a more  sustainable option  rather  than  any  traditional time  consuming process.  But  traditional  marketing  consumer  do  not  expect  fulfillment  of the  time  process and  time  management . The  key to  attain the  desired  goals is consumer attitude and brand equity preference  to know target   audience as well as defining  the specification of  women  readymade garments  brands offering  moreover  the  marketers have certify  that offerings  are in line with  basic needs(cloth) and  wants of potential women customer  .  In this  study  reveals that  women customer  prefer traditional  mode  or  digital mode of consumer  attitude and brand equity factors preferences of  Srirangam Taluk  in Tiruchirappalli District,Tamilnadu, India.