Advances in Consumer Research
Issue 3 : 547-557
Original Article
A Consumer-Centric Approach to Quality Function Deployment: The House of Quality for E-Consultation Apps in Telemedicine
Loading Image...
 ,
 ,
1
Exeed College, Westford Education Group, Sharjah, UAE
2
Associate Professor, IMT-CDL, Ghaziabad, India
3
Associate Professor, Nilkamal School of Mathematics, Applied Statistics & Analytics, SVKM's NMIMS, Mumbai, India
Abstract

The Covid- 19 Pandemic has given a boost to telemedicine. To curb the spread of infection, E-consultation apps have emerged through public, private and third-party players. This study aims to find the Voice of Customer (VOC) in Tele-medicine apps and translate them into attributes offered by E-health portals. The study uses House of Quality model to list down the patients’ requirements and rank them according to their importance which is obtained through a feedback survey of 300 online consultation’s patients during the pandemic period. The technical requirements of the e-health portal are obtained through discussion with 30 healthcare providers and app developers and the relationship is shown through HOQ model. This QFD model would help E-health sector to modify their product offerings according to customer requirements and enhance patients’ satisfaction index. The academicians can use the model for referencing of QFD in health care sector

Keywords
Recommended Articles
Original Article
Work Life Balance Of Women Lecturers In Higher Educational Institutions
...
Original Article
Navigating The Hiring, Engagement And Challenges Of Lgbtq Employee’s For Modern Hr
Original Article
Financial Literacy and Investment Diversification among Young Investors
...
Original Article
Creative Thinking Differences in Global Skill Taxonomy among Prospective Teachers in West Tripura, India
Loading Image...
Volume 2, Issue 3
Citations
700 Views
1053 Downloads
Share this article
© Copyright Advances in Consumer Research