A Review on change in Indian Consumer attitude amidst COVID-19 pandemic

doi:N/A

Advances in Consumer Research

Issue:5 : 2644-2647

Research Article

A Review on change in Indian Consumer attitude amidst COVID-19 pandemic

Received

Sept. 1, 2025

Revised

Oct. 3, 2025

Accepted

Nov. 19, 2025

Published

Nov. 21, 2025

Abstract

This paper aims to make a comprehensive review of factors affecting a purchaser decision towards apparel and textile products during the times of COVID-19 pandemic era. Research studies concerned with factors having impact on marketing of textile products including apparel and fashion products have been reviewed. Factors such as different cultural, social, personal, psychological and environmental aspects seem to play an important role

Keywords

Consumer purchasing behavior

Apparel buying decisions

Textile products

COVID-19 pandemic

Cultural factors

Social factors

Personal factors

Psychological factors

Environmental influences

Fashion marketing

Consumer decision-making