Technology-driven CRM is a significant tool for businesses to achieve improved customer relations and business performance in the ever-changing industry. The basic aim of undertaking this research is to identify how technology-driven CRM can help a business in generating revenue in the future. Technology-driven CRM helps businesses in gathering information from their clients in a particular order to improve customer relations. The business will be in a position to know what its customers are looking for if it incorporates the latest technology, such as data analysis. Due to this, their customers are happy, hence making continuous purchases from them, which helps in boosting their business revenue. Additionally, it helps in reducing paperwork and other dependencies, hence promoting sustainability in the environment.
The last findings of this particular study undoubtedly prove that the organization of the company may benefit from the application of the digital CRM in terms of financial and environmental sustainability. In order to help businesses grow and sustain their competitive advantage in the market, it is vital for them to focus on the use of efficient digital CRM.
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