Artificial intelligence relates to innovation and industry demand which is catered by technological support and excellence. The word itself reveals an artificial identity searching for online exposure of an individual. The use of technology facilitates a great opportunity to excel up one’s business and day to day needs but on the other hand can also be misinterpreted.

The present paper addresses the role of AI in HRM practices in the industry to facilitate recruitment process and it also helps out proper check on identity of an individual. The HR function is an entirely different process but now a days social activity, presence on technological platform becomes a checking parameter for the same