This research paper is empirical research of consumer perception and behavioral intentions of shopping malls as a retailing place in Tiruchirappalli (Trichy), a fast growing Tier-II city in Tamil Nadu state of India. As the organized retail has grown, shopping malls have been able to reshape consumer shopping experiences through convenience, variety, entertainment and contemporary atmosphere. Nonetheless, it is important that developers of malls and retailers understand how local consumers perceive these malls and make intentions to visit, shop and refer them to others. The study follows a descriptive and analytical design, where primary data is gathered using a structured questionnaire of 300 people who visited the mall as a result of convenience sampling. Some of the crucial variables to be considered are mall atmospherics (ambience, layout and facilities), quality of services, assortment of products, prices, entertainment facilities, and accessibility. Behavioral intentions were assessed in the form of revisit intention, purchase intention and word of mouth recommendation. Descriptive statistics, factor analysis, correlation, and multiple regression were used as statistical tools to analyze the data. Results show that the quality of service and mall atmosphere has a strong impact on consumer satisfaction, which positively impact behavioral intentions. These relationships are moderated by demographic variables such as age, income and occupation to some degree. The research points out that as much as consumers love the one-stop shopping convenience, issues of crowd management and value-for-money offerings should be enhanced. The findings add value to the current body of research on retail consumer behavior in the emerging Indian markets and provide applied value to the managers of malls on ways to improve customer experience and loyalty in competitive urban environments...