The Global level of growing awareness regarding infant skin health and sustainable skincare products has increased the demand for plant-based baby sunscreen products among mothers. Plant-based baby sunscreens are considered safer and eco-friendlier due to the use of natural ingredients and reduced chemical content. The research focuses on identifying key factors influencing mothers’ purchasing decisions, such as including brand trust, image, quality, product ingredients, price, sun protection factor (SPF), and dermatological safety. Objective of study: To analyse mothers’ awareness of plant-based baby sunscreen products to analysis authentic sources that influence mother for plant-based baby sunscreen product, to identify factors influencing brand preference,to evaluate the impact of sunscreen usage on babies’ health.to study on motivation and barrier on sunscreen brand, Methodology:The study uses a Descriptive and Empirical research design.Primary Data,Structured questionnaire distributed to mothers through Google Form. The survey includedrespondent of 100 mothers (with children aged of 0–5 years) and Convenience sampling was collected responses from mothers in urban areas of Ahmedabad city. Findings: reveal that highly educated mothers show a strong preference for brands that emphasize safety, plant based/natural or organic ingredients, or chemical free and less harmful chemical in baby sunscreen product.Recommended baby sunscreen by paediatricians or dermatologist.The study concludes: that mothers’ brand preferences are closely associated with perceived product safety and health benefits, which minimal chemical and plant-based product. Thus, Understanding the growing trend of eco-friendly, organic, plant-based baby care products in the Indian market as well as globally