New era consumer group Born under the evolution of the digital technology system The internet and wireless networks (Gen Z) are a modern demographic group, both in their lifestyles and various ideas, and importantly, they are a segment of the population that is about to enter the market for purchasing residential real estate. The objectives of this research are to 1) study the behavior of the new generation. Consumer attitude Criteria for deciding on Residential and Residential development to meet the needs of modern consumers who use digital technology. 2) Study the causal factors of the Residential market situation. Behavior of the new generation Consumer attitude and criteria for deciding on Residential that influences Residential development to meet the needs of modern consumers who use digital technology and 3) Propose Residential development guidelines to meet the needs of modern consumers who use digital technology. in Bangkok This research is a combination of quantitative and qualitative research. Qu
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